When buying products whose selling point is richness or weight, consumers like to see the product image at the bottom or the right of the packaging, according to a study to be published in December in The Journal of Marketing.
This ad, which began running Aug. 13, marks the debut of a coalition of unlikely bedfellows calling itself Americans for Stable Quality Care. Taking the lead is the Pharmaceutical Research and Manufacturers of America. Other partners are the American Medical Association, Families USA, the Federation of American Hospitals and the Service Employees International Union, which represents health care workers. The coalition is spending $12 million to run the ad in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.