Must Reads in Media & Technology: March 20

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox.
1. Inside Hearst’s Turbulent Quest to Build a Snapchat Brand (Jessica Schiffer / Digiday)

3. Fake Times (Jordan Crook / Tech Crunch)
5. ‘Truth’ is Diluted When Publishers Chase Scale (Chris Sutcliffe / The Media Briefing)
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The post Must Reads in Media & Technology: March 20 appeared first on MediaShift.

Here’s The Funniest Commercial of This Year’s Super Bowl (And it Only Aired in Washington DC)

The funniest commercial of this year’s Super Bowl only aired in one market, Washington DC. The spot was for Cyprus Air, an Alexandria, VA-based heating and cooling company. Viewers on Washington’s Fox affiliate WTTG were treated to a skilled Donald Trump impersonator advertising a promotion for the company. “This sale is YUGE!” The Trump impersonator said. Then a man identified as Joe said, “You want to see huge?” And then Joe held up his hand. The Trump impersonator prodded Joe to put his hand down with a perfectly played sheepish look. Compared to his own hand, Joe’s obviously was yuge. Well done, Cyrpus Air. Watch above, via WTTG. [featured image via screengrab] – Follow Joe DePaolo (@joe_depaolo) on Twitter

Here’s Why Terry Bradshaw Was Wearing a Stained Shirt During the Super Bowl Broadcast

Earlier, we posted about fans on Twitter being critical of the first half Super Bowl commercial offerings. If there was one first half spot that did catch people’s attention, though, it was a Tide commercial — only people didn’t immediately realize was a commercial. Early in the second quarter, Fox NFL studio hosts Curt Menefee and Terry Bradshaw appeared on screen, ostensibly to promote the halftime show with Lady Gaga. Everything appeared to be normal. Only, there was an impossible to miss red stain on Bradshaw’s shirt. Viewers noticed it immediately:

Here’s Why Terry Bradshaw Was Wearing a Stained Shirt During the Super Bowl Broadcast

Earlier, we posted about fans on Twitter being critical of the first half Super Bowl commercial offerings. If there was one first half spot that did catch people’s attention, though, it was a Tide commercial — only people didn’t immediately realize was a commercial. Early in the second quarter, Fox NFL studio hosts Curt Menefee and Terry Bradshaw appeared on screen, ostensibly to promote the halftime show with Lady Gaga. Everything appeared to be normal. Only, there was an impossible to miss red stain on Bradshaw’s shirt. Viewers noticed it immediately:

Here’s Why Terry Bradshaw Was Wearing a Stained Shirt During the Super Bowl Broadcast

Earlier, we posted about fans on Twitter being critical of the first half Super Bowl commercial offerings. If there was one first half spot that did catch people’s attention, though, it was a Tide commercial — only people didn’t immediately realize was a commercial. Early in the second quarter, Fox NFL studio hosts Curt Menefee and Terry Bradshaw appeared on screen, ostensibly to promote the halftime show with Lady Gaga. Everything appeared to be normal. Only, there was an impossible to miss red stain on Bradshaw’s shirt. Viewers noticed it immediately:

Here’s Why Terry Bradshaw Was Wearing a Stained Shirt During the Super Bowl Broadcast

Earlier, we posted about fans on Twitter being critical of the first half Super Bowl commercial offerings. If there was one first half spot that did catch people’s attention, though, it was a Tide commercial — only people didn’t immediately realize was a commercial. Early in the second quarter, Fox NFL studio hosts Curt Menefee and Terry Bradshaw appeared on screen, ostensibly to promote the halftime show with Lady Gaga. Everything appeared to be normal. Only, there was an impossible to miss red stain on Bradshaw’s shirt. Viewers noticed it immediately:

Twitter Really Wasn’t Impressed With the First Half Super Bowl Ads

Screen Shot 2017-02-05 at 8.04.34 PM (1) If there was any group of viewers who hated the first half of Super Bowl LI more than New England Patriots fans, it was those who tuned in just for the commercials. The Super Bowl is known for having the most funny, emotional, and all-around best advertisements on television on all year. But fans, journalists, and even a Senator have all been critical of this year’s crop. Here’s a sampling of the social media opinion on Sunday night’s ads: