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Posts tagged "Advertising"

Only 8.5% Of Internet Usage Comes Via Mobile

When you read the headlines of how ubiquitous smartphones are becoming, and how in some countries the mobile device is overtaking the PC in terms of internet access, you would think that mobile internet usage would directly follow from these facts. In reality, it seems that it still lagging behind: according to some figures out...

Media Decoder Blog: Facebook Now Must Balance User Experience and Investor Experience

Facebook has largely managed to avoid being seen as greedy, or potentially dangerous, but that gets complicated when you are sitting on billions of dollars in market value.

Media Decoder: The Breakfast Meeting: In Ads, Super Bowl Was Humdrum, Though Madonna Came to Play

Also, new media hopes in The Daily and BuzzFeed, and newspapers find hope in video.

Twitter CEO Dick Costolo: The Full Dive Into Media Interview (Video)

"We’re in the media business, but we’re not necessarily a media company."

Is GigaOM Buying paidContent?

Om Malik won't say. But we should find out soon.

Facebook Mobile Ads Developing: Sponsored Stories Coming ‘Within Weeks’

It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

Was Google’s Disastrous January A Passing Storm Or Sign Of Things To Come?

It’s a little stunning to contemplate how wrong things have gone for Google (NSDQ: GOOG) in just the first month of 2012, as the company hopes to put a disastrous January in the rear-view mirror with perhaps another tear-jerking Super Bowl ad this Sunday. Larry Page and Sergey Brin haven’t turned into Jim...

Media Decoder Blog: Ad Watch: Blogging the Commercials

Media Decoder live-blogs the Super Bowl XLVI commercials.

Here’s the Worst Super Bowl Ad of 2012

It's for the Super Bowl, from Verizon.

Update: Facebook Has A Mobile Card Up Its Sleeve In Addition To Advertising

Much has been made of the mobile risks that Facebook laid out in its S-1 IPO filing earlier this week. Essentially, it’s seeing/pushing massive growth in mobile, but it still hasn’t tried out advertising, its most effective route to revenues, on this platform. That’s not to say it won’t. But meanwhile, there is another area...

Media Decoder Blog: On Sunday, a Live Blog of Super Bowl Ads (Including Some You Haven’t Seen Before)

Stuart Elliott, the Times's advertising columnist, will be producing a live blog during the Super Bowl about the commercials being aired then.

The New York Times’ About.com: From All-Star To Albatross

About.com is in free fall. The New York Times (NYSE: NYT) revealed yesterday that its network of information sites suffered a 67% drop in profits and that revenues had fallen by a quarter.