The forthcoming General Data Protection Regulation on May 25
is pushing publishers to take a hard look at just how dependent their outlets have become on cookies third-party trackers they load on their own sites in order to collect data from their visitors.
News sites actually load more
third-party content and set more third-party cookies than other top websites, according to a new study of websites across seven European countries from the Reuters Institute.
News sites in those countries averaged 40 different third-party domains per page
and 81 third-party cookies per page, compared to an average of 10 and 12, respectively, for the group of top websites in those countries. (Among sites that run some kind of advertising, the study found that news sites on average load four times as many third-party domains compared to other top websites.)
U.K. news sites were, on average, the most bloated of
Continue reading "European news sites are among the worst offenders when it comes to third-party cookies and content"
As the Facebook scandal continues to snowball, COO Sheryl Sandberg and CEO Mark Zuckerberg have finally admitted
publicly they have a lot of work to do to restore trust in, and combat abuse of, their platform. Those are facts supported by independent research from Edelman
Trust is a result of delivering on expectations, whether the customer is another business or the public. Facebook and Google
, more than any other two companies, have controlled and influenced the trust issues now being surfaced across our industry which impact the publishers and advertisers who choose to associate with their platforms.
In 2014, I wrote about Facebook’s questionable practices in The Wall Street Journal, focusing on Facebook’s mining of user’s browsing history
. We argued that people do not expect Facebook to track them across the web and within apps in order to target advertising to them. Unfortunately, the backlash was slow to build
Continue reading "Jason Kint: Here are 5 ways Facebook violates consumer expectations to maximize its profits"
What are we to make of The Denver Post’s “extraordinary display of defiance”
? As the paper’s editorial board, led by Chuck Plunkett, fired a fusillade
of public protest on Sunday — publishing six pages
decrying the paper’s owner, to the social congratulations of the news world — we may have reached a new point in local American journalism’s descent into oblivion.
Despite almost a decade of newsroom cuts, which have left no more 25,000 journalists in the more than 1,300 dailies across the country, journalists have been remarkably accepting of their buyouts and layoffs. We haven’t seen the kinds of mass strikes or work actions that have happened from time to time in Europe. We’ve seen instead an acquiescence to what’s been seen as the inevitable toll of digital disruption. Sadness, rather than spirited action, has marked the trade. That’s understandable, in part: No one wants to risk the lifeline Continue reading "Newsonomics: The Denver Post’s protest should launch a new era of “calling B.S.”"
At scale, advertisers are dollars to be lured.
Advertising technology supplies millions of ad impressions and targeting tools, but they leave the fundamental goals of an advertising campaign, notably success, to the advertiser. Is there anyone who truly cares about a small business advertiser, the primary client of local newspapers and magazines, at the scale of Facebook or Google?
Any small publisher who survives on direct advertising sales has to consider the weaknesses in the model of their Silicon Valley competitors if they intend to continue to rely on an ad sales model. We hear every day that the “duopoly” is dominating in digital advertising revenue. This is true, but Google and Facebook are definitely not invincible, and recently eMarketer predicted
their market share would drop this year.
Small, niche publishers, like hyper-local news, regional magazines, and trade journals, have powerful advantages which cannot be replicated at scale, and they
Continue reading "10 Advantages That Small Publishers Have Over Tech Giants in Selling Ads"
Cambridge Analytica claims that, with the help of 50 million Facebook users' data, it was able to target ads so specifically and so effectively that it helped swing the election for Donald Trump. The media have been more than happy to boost the claim, but many experts are skeptical. This week, a look at what exactly went on with Cambridge Analytica and whether we shouldn't be focusing more on Facebook. Plus, how social media works to undermine free will and what the future might hold for Facebook.
- Antonio García Martínez, columnist at WIRED and former tech entrepreneur, on Cambridge Analytica's "psychographic" techniques. Listen.
Siva Vaidhyanathan, director of University of Virginia's Center for Media and Citizenship, on past regulatory efforts to reign in Facebook. Listen.
Franklin Foer, staff writer at The Atlantic, on what he sees as Facebook's war on free will. Listen.
4. Clay Shirky Continue reading "Big, If True"
“What is the future of the relationship between publishers and advertisers? And how can platforms, news publishers, and advertisers ensure a robust future for news publishers by shaping the quality of advertising?”
These questions are addressed in “The Future of Advertising and Publishing
,” a report released Monday by Columbia’s Tow Center for Digital Journalism, the Digital Initiative at Harvard Business School, and the Shorenstein Center on Media, Politics, and Public Policy at the Harvard Kennedy School. It sums up an event that took place back in October; we wrote up an afternoon panel that was open to the public
, but the report released this week focuses on a closed, invite-only morning discussion.
Some thoughts from the discussion:
— In 2006, $49 billion in advertising went toward newspaper revenues in the United States, Tow’s Emily Bell
writes in an introduction; “by 2016, the equivalent amount was Continue reading "Advertisers no longer need publishers. Should publishers give up on them?"
Sometimes, things need to get bad before they can get good. Such is the case, I fear, with content, conversation, and advertising on the net. But I see signs of progress.
First let’s be clear: No one — not platforms, not ad agencies and networks, not brands, not media companies, not government, not users — can stand back and say that disinformation, hate, and incivility are someone else’s problem to solve. We all bear responsibility. We all must help by bringing pressure and demanding quality; by collaborating to define what quality is; by fixing systems that enable manipulation and exploitation; and by contributing whatever resources we have (ad dollars to links to reporting bad actors).
Last May, I wrote about fueling a flight to quality. Coming up on a year later, here’s what I see happening:
- Twitter CEO Jack Dorsey recently posted a thread acknowledging his company’s responsiblity to the health and Continue reading "The Flight to Quality is on the Runway"