Here’s something that will either scare or soothe anyone concerned with the future of digital advertising and the web: Starting tomorrow, Google, the largest advertising company in the world, will take an active role in deciding which ads people will see while using Chrome.
On Thursday, Google plans to release a new Chrome update that will introduce a built-in ad blocker for the browser. The feature, whose existence was first reported last April
, will automatically block ads that don’t conform to the Better Ads Standards from Coalition for Better Ads, as Chrome Web Platform product manager Ryan Schoen explained to TechCrunch
. On desktop, these include popups, autoplay, sound-on videos, and “prestitial ads with countdown,” a format that, for most, has become synonymous with Forbes.com. The mobile version of Chrome will target those same ad formats, along with flashing animated ads, full-screen scrollover ads, and ads that take up
Continue reading "Google Chrome’s built-in ad blocker goes live tomorrow. Here’s how it will work for users (and affect publishers)"
— Even virtual monopolies get the blues.
Singapore Press Holdings
— publisher of its flagship Straits Times — is confronting the worldwide downturn in newspaper business fortunes. The large daily (383,000 daily circulation
, print and digital) and its well-regarded parent SPH saw some tough numbers last year: down
16.9 percent in ad revenue, 13 percent in overall revenue and five percent in circulation revenue for the fiscal year ending September 2017. Profits suffered as well, down 33 percent. And SPH, which still employs 1,200 journalists across its array of 11 newspapers
in four languages, magazines, and radio stations, announced significant job cuts in October, with 230 positions cut
. The globally oriented company now plans to fund an overseas correspondent staff of 40.
None of those results is news to North American or European publishers, who have suffered similarly. Print business woes are universal across the developed
Continue reading "Newsonomics: Can cross-subsidy (and nursing homes) help revive the Singapore Press?"
The following piece is a guest post. Read more about MediaShift guest posts here.
In the U.S., digital ad spend reached $72 billion in 2016
, and with roughly nine out of ten American adults now connected to the internet
, the typical U.S. internet user is worth around $250 per year to digital advertisers.
Yes, you read that correctly.
Digital advertisers are making approximately $250 annually – roughly twice the cost of a Netflix subscription – off you and your browsing data. This might be surprising to internet users, not only because it’s a lot of money (more than is spent on TV advertising), but also because digital advertisers make this money in large part by harvesting and selling your valuable personal information. In fact, personal data is taken from you each time you visit a website in order to target you with ads in exchange for
Continue reading "The Real Cost of the ‘Free’ Internet"
Click the image to read our entire series.
It’s time to ignore the warning that past results are no guarantee of future success, stick a wet finger into the cold winter wind and make some 2018 predictions. (Here my predictions for 2017
, if you’d like to evaluate my previous performance.)
This year, I’m predicting more uptake of AI and the blockchain for media, some business turmoil, and more battles with the duopoly (need we say who that is?).
AI Gets Real-er
In late 2017, it seemed that every media conference had a session about artificial intelligence, how it would boost media’s revenues, trustworthiness, curation and maybe even editorial capabilities.
Ad-tech companies are leading the way already, they say, employing artificial intelligence and machine learning, neural networks, deep learning, natural language processing and other related technologies.
In 2017, Google acquired
at least two AI startups. Amazon and
Continue reading "What’s Ahead for Media in 2018: AI, Blockchain and Billionaires vs. Journalism"
This is the year America wishes it could take a shower long enough to wash away the scum of daily mud-slinging. Remember 2016? Last year, it seemed as if Tronc was the most memorable word of the news year, a new media name seemingly invented as self-parody. In 2017, the memorable words tumble onto the page. Let’s briefly catalog those that have pushed their way into our lexicon.
Google and Facebook dominate the field of digital advertising — which is now the largest category of ad spending, surpassing TV in North America and the U.K. Google and Facebook have been taking almost 90 percent of all the digital ad growth in the market in the U.S.
The remaining 10 percent or so is supposed to help support news media, as well as all other businesses dependent on advertising.
The immense damage done to news media by the Continue reading "Newsonomics: 15 terms that summed up 2017 in news and news coverage"
Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to mainstream media — tacitly held responsible for failing to fully represent shifting public sentiment when they aren’t being openly lambasted — has been profound. Or has it?
A new global research study from Kantar entitled “Trust in News”
has lifted the lid on attitudes to news media among 8,000 news consumers in the U.S., U.K., France and Brazil. Key findings of the study include:
It’s Facebook’s world; we just live in it.
Facebook recently launched a test — and tests, for the platform over the years, are a dime a dozen — of a new and separate feed outside the main News Feed all its users see when they log on. Called Explore and marked with a rocketship icon, the section was the new home for a mix of posts from Facebook pages — meaning public figures, brands, and of course, news organizations found what they published to Facebook exiled there. This particular test, according to Facebook
, is taking place only in Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka. The Want to get back into the regular feed?
Facebook would be happy to let you — if you buy an ad
(Earlier iterations of Explore have been tested since this spring
and originally focused on content from pages users hadn’t explicitly liked Continue reading "When a Facebook test moves news stories to a separate feed, traffic — and public discourse — are at stake"