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MediaShift - NPR / Publishers

It’s True: We Really Are All Publishers Now, Including Brands

by MediaShift on Jan 25, 2012 • No Comments

Though it's a relatively new idea, the phrase, "We're all publishers now" already has become somewhat of a cliché.Seriously. Let me Google that for you. I'll wait while you go look ...Back? See what I mean? More than a full page of...

MediaShift - NPR / Publishers

Tear Down the Wall Between Business and Editorial!

by MediaShift on Dec 7, 2011 • No Comments

For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations. Those attitudes have helped push the news industry into its current dire state.And that's why I say: Tear down the wall bet...

MediaShift - NPR / Publishers

6 Tips to Support Digital News Through Advertising

by MediaShift on Nov 7, 2011 • No Comments

This is the first in a series of columns on new business models for news and other media. You'll be able to find other stories in the series by clicking on the Business Models tag.One of the toughest ways to support a...

MediaShift - NPR / Publishers

Mediatwits #20: Newspaper Special: Boston Globe Pay Wall; Guardian U.S.; Philly Tablet

by MediaShift on Sep 16, 2011 • No Comments

The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism...

MediaShift - NPR / Publishers

The Importance of Understanding the Growing U.S. Latino Market Online

by MediaShift on Sep 14, 2011 • No Comments

Business content on MediaShift is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the

MediaShift - NPR / Publishers

Twitter Chat: How to Avoid Ads for Kids, Share Meaningful Media Moments

by MediaShift on Aug 4, 2011 • No Comments

As part of our ongoing series on Kids & Media, we had a recent live chat on Twitter with a group of parents to talk about how our kids use media. Special guests included MediaShift managing editor Courtney Lowery Cowgill, Common Sens...

MediaShift - NPR / Publishers

Search = Content? A Case for Google as a Media Company

by MediaShift on Jul 20, 2011 • No Comments

With recent reports that Google is in the running to buy video site Hulu, it's getting harder to make the case that the search giant is not a media company.A lot could be at stake for Google in that definition and its ability...

MediaShift - NPR / Publishers

NY Times Paywall May Be Working, Could Work Better

by MediaShift on Jun 23, 2011 • No Comments

There's been a lot of hand wringing about pay walls in digital media lately, but not a lot of discussion on how they're working or how to improve them.The pay wall that's gotten the most press, of course, is that of the New...

MediaShift - NPR / Publishers

13 Principles for How Media Companies Should Use Data

by MediaShift on Mar 28, 2011 • No Comments

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...

MediaShift - NPR / Publishers

13 Principles for How Media Companies Should Use Data

by MediaShift on Mar 28, 2011 • No Comments

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...

MediaShift - NPR / Publishers

WSJ Series Inspires ‘Do Not Track’ Bill from Rep. Jackie Speier

by MediaShift on Feb 11, 2011 • No Comments

We didn't plan it this way, but the timing was perfect. Rep. Jackie Speier (D-Calif.) introduced a bill today in Congress that would give the FTC the power to create a "Do Not Track" database so people could opt out of online tracking....

MediaShift - NPR / Publishers

On Facebook and Online, Privacy Is Only an Illusion

by MediaShift on Feb 11, 2011 • No Comments

As our public selves merge perceptibly with our private selves on social networks, our notions of what constitutes privacy -- arguably even the very definition of privacy -- is undergoing a radical revision.Mark Zuckerberg audaciousl...

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