6 Tips to Support Digital News Through Advertising
This is the first in a series of columns on new business models for news and other media. You'll be able to find other stories in the series by clicking on the Business Models tag.One of the toughest ways to support a...
Mediatwits #20: Newspaper Special: Boston Globe Pay Wall; Guardian U.S.; Philly Tablet
The Mediatwits podcast is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism...
The Importance of Understanding the Growing U.S. Latino Market Online
Business content on MediaShift is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the
Search = Content? A Case for Google as a Media Company
With recent reports that Google is in the running to buy video site Hulu, it's getting harder to make the case that the search giant is not a media company.A lot could be at stake for Google in that definition and its ability...
NY Times Paywall May Be Working, Could Work Better
There's been a lot of hand wringing about pay walls in digital media lately, but not a lot of discussion on how they're working or how to improve them.The pay wall that's gotten the most press, of course, is that of the New...
13 Principles for How Media Companies Should Use Data
Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...
13 Principles for How Media Companies Should Use Data
Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...
WSJ Series Inspires ‘Do Not Track’ Bill from Rep. Jackie Speier
We didn't plan it this way, but the timing was perfect. Rep. Jackie Speier (D-Calif.) introduced a bill today in Congress that would give the FTC the power to create a "Do Not Track" database so people could opt out of online tracking....



