It's difficult for media people to search any job site these days without running into an ad for AOL's Patch. It seems equally difficult to read media news sites without finding a feature story about Connecticut's MainStreetConnect. Main...
Read more »
Local advertising is back in style, at least among some big national media companies, and that attitude shift has fueled changes for hyper-local and micro-local news sites.
While small independents might not yet feel the financial benefits of an increased focus on local advertising, some site owners are seeing increased interest in the content they...
Read more »
The new media evangelists who preached of a revolution in British electoral politics will have to wait until at least the next election to see their prophecies come to fruition. In this country steeped in electoral tradition, the impact of new and social media on the 2010 race was minimal. The British still consume...
Read more »
OurBlook.com is a website that gathers opinions from today's top leaders in the hopes of collaboratively finding tomorrow's solutions. It is funded by Paul Mongerson, a retired CEO who has a long history of philanthropy in the journalism...
Read more »
In my recent discussions with magazine editors, executives and experts, I've heard a lot about how magazines will integrate new forms of advertising, and "monetization" opportunities, into their digital content. From digital editions to social media to mobile apps, magazines are exploring...
Read more »
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at Apple's plan to enter mobile advertising with its new iAd platform. Apple has been known for hardware and software but has never handled ad sales before, and...
Read more »
Michael Arrington's recent TechCrunch post about old media "guys" who don't get it made me realize how far things have come -- and how much better they've gotten -- in the world of journalism.
I worked for more than 15 years in...
Read more »
In the view of some traditional media execs, Google is a digital vampire or a parasite or tech tapeworm using someone else's content to profit. As that rhetoric heated up in the past year, Google...
Read more »
For years, the digerati have been declaring the end of email as a useful tool.
Back in 2003, experts said RSS feeds would spell the death of the inbox. In 2007, Wired and...
Read more »
A year ago, GlobalPost launched online with an ambitious mission to "redefine international news for the digital age...with a decidedly American voice." The idea was to hire freelance stringers around the world to report back to the U.S., and...
Read more »
Twitter search for #Media