The Outline built itself on being “weird.” But is it weird enough to survive?


This post is by Laura Hazard Owen from Nieman Lab


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There are some sites that everyone roots for. Scrappy, beloved. See: The Awl. The Toast. Or not so scrappy, but beloved still. See: Grantland. When they shut down, people mourn them. Then there’s The Outline. In April 2016, Joshua Topolsky wrote a Medium post entitled “Your media business will not be saved.” Topolsky, the cofounder of The Verge, had left his position as Bloomberg’s top digital editor several months before. “Your problem,” he told his fellow media people, “is that you make shit”:
A lot of shit. Cheap shit. And no one cares about you or your cheap shit. And an increasingly aware, connected, and mutable audience is onto your cheap shit. They don’t want your cheap shit. They want the good shit. And they will go to find it somewhere. Hell, they’ll even pay for it. The truth is that the best and most important things the
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Media Decoder Blog: The Breakfast Meeting: A Late-Night Ratings Race, and a Controversial Puppeteer Resigns


This post is by By THE EDITORS from NYT > Media & Advertising


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Jimmy Kimmel joined the 11:35 p.m. late-night sweepstakes with Jay Leno and David Letterman on Tuesday night, but it was Mr. Leno who won the night's ratings race; the man behind a Puerto Rican puppet that was the subject of a media firestorm in November has resigned; Lipton is launching a new advertising campaign for the company's black tea that urges consumers to "Drink positive."