3 things BuzzFeed News thinks about before sending a push alert

Earlier this month, President Donald Trump met Australian prime minister Malcolm Turnbull in New York. While the big story in the U.S. that day was the passage of the Republican healthcare bill in the House of Representatives, the meeting was major news in Australia. As a result, BuzzFeed News decided to send an alert to its app users who have chosen to follow Australia news in its news app. The alert read: “There were some delays, but Malcolm Turnbull and Donald Trump finally met in person. Here’s how it went down. 👴🏻 ❤️ 👴🏻 ” Yes, it included the emoji, which has purposefully become a hallmark of the BuzzFeed News app, Brianne O’Brien, the lead news curation editor at BuzzFeed’s London office said on a panel at the ONA Dublin conference on Friday. After BuzzFeed launched its news app in 2015, two-thirds of the downloads were from
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