The rush of content announcements from video companies in recent days, from players like YouTube (NSDQ: GOOG) and Hulu, has caused a number of people to suggest that internet video has reached a new tipping point with consumer and advertiser adoption. But if it has, it doesn’t appear to coming at the expense...
Videoplaza Raises $12 Million For Its Multiscreen Video Ad Platform
The rising popularity of streaming video services is causing a knock-on effect for companies serving ads around that content. And here’s another example of that in action: today UK-based video ad platform Videoplaza is announcing a new $12 million round of funding.
Media Buyers: Plenty Of Ads Still Unsold For First Streamed Super Bowl
The ultimate “big game” will get its first live video presentation on personal computers, tablets and mobile phones when NBC (NSDQ: CMCSA) airs the Super Bowl Feb. 5. But while some brands, including General Motors, have bought into digital packages generally ranging from $300,000 to $600,000, advertisers have so far not shown the...
Facebook’s Latest Scoop: Thousands Of Journalists Use Subscribe Feature
For many news sites, Facebook has become one of the biggest sources of referral traffic to its stories, and today the social network revealed some numbers that underscored how it is continuing to build up its cred as a news aggregator: it says it now has “thousands” of journalists using its new Subscribe feature, an...
ITN Expands Online News Content Strategy With Multi-Platform Ad Sales
UK news broadcaster ITN, producer of all news programming for ITV (LSE: ITV), Channel 4 and (from February) Channel 5 in the UK—and content provider to CNN, NBC (NSDQ: CMCSA) and PBS, among others—also has its own, online consumer-facing business through portals like Facebook and YouTube: today, it’s announcing a new deal with...
Interactive TV Advertising: Not Huge Now, Will This Be The Year It Grows?
Last week’s CES event brought a clutch of announcements around interactive TV services—specifically around more content getting pushed to devices. That points to growing attention to the medium: will advertising follow?
Updated: Twitter UK Poaches BBC Sport Social Media Editor As Olympics Nears
Twitter looks like it is ramping up its staffing and operations in the UK: today it was announced that the company will be making a new hire, Lewis Wiltshire, who oversees social media for BBC Sport. The loss is a keen one for the BBC: among Wiltshire’s responsibilities, he was playing a big role in...
Study: Old-School TV Viewing Is Still Growing
A range of on-demand viewing options—and some new platforms to watch that content on—has traditional television watching on the run, right? Well, not quite. The average number of hours Americans spend every week sitting on the couch watching terrestrial, cable and satellite television continues to rise, according to a new year-end report from Turner Networks.
...Study: Old-School TV Viewing Is Still Growing
A range of on-demand viewing options—and some new platforms to watch that content on—has traditional television watching on the run, right? Well, not quite. The average number of hours Americans spend every week sitting on the couch watching terrestrial, cable and satellite television continues to rise, according to a new year-end report from Turner Networks.
...What The Burst Of Hollywood A-Listers Will Mean For Online Video
Tom Hanks. Louis C.K. Lisa Kudrow. Kevin Spacey. David Fincher. Bill Maher. Jennifer Lopez. Judy Greer. Steven Van Zandt. Morgan Spurlock. Ed Begley, Jr. Heidi Klum. What do these Hollywood A-Listers (or near A-Listers) and other stars all have in common? They’re all involved in original online video projects which are helping upend the Hollywood...
Interview Part 1: Netflix’s Hastings Aims To Challenge BSkyB
Netflix (NSDQ: NFLX) fancies bidding against News Corp-controlled BSkyB (NYSE: BSY) for Hollywood movies and TV shows, even though international roll-out losses are set to exceed $70 million this quarter alone, CEO Reed Hastings tells paidContent.
Industry Moves: Discovery; Amazon; Turner Broadcasting; MediaBrix
—Discovery Communications: Andrew Warren, former Liz Claiborne CFO and GE/NBC (NSDQ: CMCSA) Universal executive, joins as senior executive vice president and CFO, effective March 26. He succeeds Brad Singer, who is leaving the company at the end of March. As part of a larger restructuring following the elimination of the COO position,
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