Mediatwits #36: Facebook IPO Fever; Dive into Media; $30 Million to Columbia/Stanford
Welcome to the 36th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Dorian Benkoil, who is filling in for Rafat Ali. It's been a crazy week in media + tech, with Google p...
Your Guide to Crowdfunding Public Media Projects
Need $40,000 to produce a local documentary? Just ask your audience.That's what filmmaker Sam Mayfield did, for a film she's working on about last year's protests in Madison, Wis. In a blog post on January 13, she wrote:
We are curren...
Poll: What Do You Think About Apple’s Success?
The numbers are staggering. Apple Inc. is now the most valuable company in the U.S. The company made more than $13 billion in profit last quarter, more than Google made in revenues. According to TUAW, the iPhone by itself, in three months,...
Breakthrough Websites for Young Women, by Young Women
A new generation of young women has begun to make their mark online, combining entrepreneurial energy with the hardwired digital fluency that typifies the so-called digital natives.Here are two stories of such women, both 26 years old, w...
Mediatwits #34: SOPA Protests Make a Difference; Yang Out at Yahoo
Welcome to the 34th episode of "The Mediatwits," the weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser and Rafat Ali. This week the show is mainly focused on the huge day of protest online Wednesday against ...
60% of YouTube’s video ads are skippable
Google SVP of ads Susan Wojcicki said on the company's earnings call that 60 percent of all video ads that appear on YouTube are TrueView ads, meaning that viewers can skip it and move on to the video if it's not relevant or interesting.
Lovefilm lands on LG, Roku up next
U.K. Netflix clone Lovefilm just announced an app for LG's smart TV's, and the company is also getting ready to launch on Roku's media streamer once the device becomes available to Britons. Details on the Roku app are scarce, but it could launch in early February.
Why Publishers Are About to Go Data Crazy
The following is a guest post from Sachin Kamdar, the CEO and co-founder of Parse.ly. Currently in stealth, Parse.ly provides a new set of performance metrics, specifically tailored to publishers' needs. Here, Kamdar explores the new age o...
