Media Decoder Blog: Nickelodeon Adds a Sponsor for Programming for Mothers
Target joins two other big advertisers in what Nickelodeon called multimillion-dollar deals to be incorporated in NickMom programming.
Media Decoder Blog: Nickelodeon Adds a Sponsor for Programming for Mothers
Target joins two other big advertisers in what Nickelodeon called multimillion-dollar deals to be incorporated in NickMom programming.
Media Decoder Blog: Verizon Teaming With Redbox for DVD and Streaming Service
The two companies will combine to try to give customers more access to video on the Web, and possibly position the new venture as an alternative to Netflix.
Media Decoder Blog: Verizon Teaming With Redbox for DVD and Streaming Service
The two companies will combine to try to give customers more access to video on the Web, and possibly position the new venture as an alternative to Netflix.
Media Decoder Blog: Time Warner Cable Campaign Focuses on Brand More Than Services
Cable companies often run a mix of ads, some promoting their own features and deals, and others seeking to improve the brand images. Time Warner Cable's new $80 million campaign leans toward brand burnishing.
Ryan Seacrest’s Company to Sell a Stake to Clear Channel
With the investment, Mr. Seacrest will help Clear Channel identify ways to branch into television and other media, as he continues to build up his own production company.
Media Decoder: In Departure, USA Plans Political Drama
USA, the most-watched cable network, will move away from the more comforting roster of shows it has thrived on to present a mini-series set in the cutthroat world of Washington.
Apple to buy Hollywood? Not a chance.
Could Apple spend its $100 billion in cash to create a virtual cable operator to compete with Comcast and the like? Sure. But it would have a really hard time offering a competitively priced service and building a profitable business out of it.
Media Decoder Blog: Executive at Oprah’s Cable Channel Departs Suddenly
Lisa Erspamer, who had worked with Oprah Winfrey for nearly 20 years, is leaving OWN "to pursue other opportunities."
