Vid-Biz: Gleeks, Mad Men, CBS

FOX Tries to Find “Gleeks;” network rolls out a sweepstakes that awards people for pushing the show on social networks. (Did no one at FOX know that “Gleeking” is spitting, though?) (The Wrap)

iTunes Error Releases Mad Men Episode Early; “My Old Kentucky Home” was supposed to come out Aug. 30, but someone somewhere goofed and released it early to Apple’s store. (Mashable)

CBS Video Ad to Run in Magazine This Fall; Sept. 18 issue of Entertainment Weekly to feature a video chip ad that promotes the network’s Monday night TV shows. (CNET)

PlayStation Video Store Coming to Europe; UK, France, Germany and Spain will get a Movie Store through the game console in November. (gamesindustry.biz)

TwitVideo Launches BlackBerry App; users can upload videos from their mobile phones directly to Twitter. (TechCrunch)

Market7 Signs Google as a Customer; Google has already used Market7’s online video production collaboration software on 120 productions this year. (emailed release)


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Sean McManus’ Big Day For CBS News and Sports: Tiger Woods And Vicktory

vick_8-1860 Minutes was the #1 program Sunday night and the #2 program of the week, averaging 12.03 million viewers. It saw a 34% bump from the summer average for the show. It was likely helped by a high profile James Brown interview of Michael Vick.

But it was also helped by an exciting PGA Championship, which saw Y.E. Yang edge Tiger Woods in a close battle. That final round was seen by 29 million viewers, up 87% from last year and was the biggest since 2002. As Sean McManus, who is President of both CBS News and Sports, tells Mediaite, Sunday was a success for both departments in conjunction – and was another example of the continued impact of one of the longest running news shows, 60 Minutes.

“It was a great day for us,” McManus tells Mediaite. “You always hope for great drama and you hope Tiger is in the hunt. We had both those things. Nobody expected the end result, and it almost made it that much more special and compelling to watch. To have that kind of lead in on a 60 Minutes piece on Michael Vick it turned out to be really good for CBS News and CBS Sports.”

McManus says the success is symptomatic of what is a regular occurrance at CBS: “On big events, whether it’s a big interview or a big sports telecast, the hope is that the team steps up at the highest profile time. [60 Executive Producer] Jeff Fager, [Producer] Michael Radutzky and JB [James Brown] really distinguished themselves in a situation that’s not as easy as you think…I was proud of the whole team yesterday.”

yang_8-19McManus said JB landed the big “get” with hard work, convincing Vick and his team to agree to the interview and even visiting the NFL star in prison. It is this way he was able to conduct the interview in the prime location of 60 Minutes – since he is a CBS Sports, but not CBS News, employee. “CBS News is very much a meritocracy. If you bring in the big story, you’re the person who is going to do that story. JB worked his tail off and got the story,” said McManus. “If you have a good enough story and reported it well enough, Jeff will figure out a way to get you on.”

McManus described the success of 60 Minutes in general: “Whether it’s Sully or Ben Bernanke or President Obama after the election, 60 Minutes has developed into the news magazine that people want to be on if they’re important newsmakers.”

He also took a bit of a shot at the competition:

60 Minutes hasn’t boosted ratings with one single gimmick. It doesn’t put on pregnant men and call girls. It has made its bones, and continues to make its bones, with really good hard news reporting. There’s obviously a blend of personality stories and human interest stories, but the foundation is really hard news, and that‘s what we’re proudest of.

Sports stories have shown up on the program in several high profile ways, whether with a Roger Clemens exclusive, A-Rod talking to Katie Couric and more. As McManus says, “those stories are much bigger than just sports.” And so was Vick.

But with the lead-in of more sports, and a sports moment sure to draw in fans, it is an example of the way the unique situation of McManus leading both departments can bring. “I don’t have much of a problem getting a lot of on air promotion in our sports broadcasts,” he joked. “Professionally, it’s very satisfying to be associated with two brands like CBS News and CBS Sports. I generally keep both separate, except when they’re connected like this weekend.”

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Vid-Biz: TV Everywhere, Discovery, Sex Tape

CBS’ Smith on Authentication: Not Anytime Soon; says “TV Everywhere” won’t get mass adoption until 2014 because of different distributor technologies, legal issues and metrics. (paidContent)

Discovery Launches iPhone App; features clips from Mythbusters, Man vs. Wild, Dirty Jobs and more. (emailed release)

“How do I keep my sex tape off the Internet?” As the Eric Dane/Rebecca Gayheart’s nudie tape hits the web, their lawyer provides some tips on how to keep yours private. (THR, Esq.)

Koldcast TV Launches Original Studio; company hires Marti Resteghini to head up Koldcast Studios, which will create programming for the network. (emailed release)

Blockbuster Putting Movies on Motorola Phones; “thousands” of films to be available on select mobile phones. (The Associated Press)

Samsung, Rovi Sign Licensing Deal; CE manufacturer will include Rovi’s on-screen guide in its products. (Video Business)


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Michael Vick’s Winning PR Strategy: Redemption By Work Ethic

vick_8-16Michael Vick appeared in the first segment of CBS’ 60 Minutes last night in a lengthy interview with James Brown (A CBS Sports, but not 60 Minutes contributor).

As Brown reported in the piece, Vick is working with “a group of attorneys, agents and media advisers,” and he said a lot of the “right” things in the CBS interview – unsurprising admissions of shame and a new appreciation for animals. But there was something else in the segment, that sounds like it will be a PR push: change the topic to work ethic.

The unexceptional quotes: “When I was in prison, I was disgusted, you know, because of what I let happen to those animals,” and “I care about animals” and the proverbial ‘money shot’ for his advisers, “I blame me.”

But then Brown talked about Vick’s reputation as a player – which apparently was pretty poor. He asked Vick about this directly. “I was lazy,” he said. “Last guy in the building, first guy out. I know that, I hear everything people say. And that hurt me when I heard that, but I knew it was true.”

The story of Vick going from animal killer to animal lover is boring and predictable. Did we think he might leave jail after two years and look for a puppy to strangle?

But a storyline Vick’s PR team will happily embrace is the idea the star QB can be a reformed hard worker. And it’s not just a part of the 60 Minutes interview – it’s already been written about since he joined the Philadelphia Eagles late last week. In a Foxsports.com story about Vick’s first day of practice on Saturday, Alex Marvez comments on how it went. “Vick’s work ethic also impressed,” Marvez wrote. “He and reserve quarterback Adam DiMichele were the last players to leave the practice field on a sweltering afternoon.”

This is a winning strategy – and we’re likely to hear more of this as Vick continues this solidly successful media push.

Here’s the full CBS interview:

Watch CBS Videos Online

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Vid-Biz: Upfronts, TiVo, Hulu

Broadcast Networks Cut Upfront Ad Prices; estimates peg the decline at 15 to 20 percent off last year, dipping to $7.5 billion, a dollar figure not seen since 2001. (The LA Times)

TiVo Gets Rovi’s Data; DVR service will get access to Rovi’s metadata, which includes info on more than 1 million TV series episodes, 400,000 movie titles and 13 million music tracks. (Multichannel News)

More Online Video Ads vs. Higher Prices, That is the Question; CBS trying to figure out how many ads viewers will tolerate, Hulu just wants to charge more for fewer ads. (BusinessWeek)

Pure Pwnage Going to Canadian TV; web series gets an eight episode order from the Showcase channel. (Tubefilter)

More than Half of Americans Have an HDTV; 53 percent of U.S. households have HDTVs (it was 35 percent in 2008) according to CTAM; 69 percent of those have HDTV service. (Multichannel News)

Sims Creator Looking Beyond Games; Will Wright considers himself an “entertainment designer” and is working on new ideas that go into TV and movies. (The Hollywood Reporter)


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Journalists Arrive: Networks Take Comments Live, NBC Ignores Obama’s Follow Up

abc_8-5All three broadcast networks stayed live past 9amET to catch the reunion of journalists Laura Ling and Euna Lee with their families and their first comments on the matter. The cablers covered the emotional few minutes as well.

After reuniting with their families, as well as Current TV founder and former VP Al Gore and others, former Pres. Bill Clinton came down from the plane to an embrace from his VP.

Ling spoke first, followed by Gore. In his lengthy list of thank-yous, Gore mentioned President Barack Obama. “President Obama and countless members of his administration have been deeply involved in this humanitarian effort,” he said.

ABC and CBS stayed live to take Pres. Obama’s comments from the White House, just five minutes after the presser ended in L.A. But NBC, in hour three of the Today show, went back to regularly scheduled programming. By the time Obama made his brief remarks, NBC was talking Paula Abdul.

It was a well-orchestrated press event. Now, as the news cycle continues, we’ll see more storylines emerge. What were the terms of their release? How involved was Obama? And what does Sec. of State Hillary Clinton have to say about all this?

Visit msnbc.com for Breaking News, World News, and News about the Economy

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Vid-Biz: Schmidt, Netflix, YouTube

Eric Schmidt Resigns from Apple’s Board; move comes as the two companies increasingly compete head-to-head in multiple sectors. (GigaOM)

Report: Netflix Coming to iPhone/Touch and the Wii? Multichannel’s unnamed industry source says you’ll be able to watch on additional devices (though probably only over WiFi). (Multichannel News) Meanwhile, Netflix CEO Reed Hastings said there is no magic number that would trigger the company offering a streaming-only solution, and that the company is still focused on its hybrid strategy. (Video Business)

YouTube Gets Into Local News; video site wants to work with news outlets to deliver (and monetize) News Near You content, but local stations aren’t sure if hooking up with Google is really in their best interest. (The New York times)

Real-Time Animation Starting to Transform TV Production; the ability to create graphics and animation on the fly helps with visualization during green-screen shooting. (Variety)

WGA to Rep CBS New Media Writers; 15 news, promo and sports writers creating content for CBS in the LA area joing up with the scribe’s union. (The Hollywood Reporter)

Add Some Asparagus to Your YouTube Video; CollegeHumor gives you the secret codes to spice up any YouTube clip. (via Mashable)


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