60% of YouTube’s video ads are skippable
Google SVP of ads Susan Wojcicki said on the company's earnings call that 60 percent of all video ads that appear on YouTube are TrueView ads, meaning that viewers can skip it and move on to the video if it's not relevant or interesting.
Hulu in ’11: $420MM revenue, 1.5M paying subscribers
Hulu made $420 million in 2011, and is expected to pay $500 million to rights holders this year alone. The service now has 1.5 million paying subscribers, and Hulu CEO Jason Kilar projects that Plus will account for more than half of Hulu's revenue this year.
What Will You Miss Most About Steve Jobs?
We all knew this day would come, but it still was hard to take. Apple's iconic leader, Steve Jobs, has died. His influence at the company, and in so many industries, will continue to be felt for many years to come. So what...
What Will You Miss Most About Steve Jobs?
We all knew this day would come, but it still was hard to take. Apple's iconic leader, Steve Jobs, was stepping down as CEO of the company he co-founded so many years ago. While much of the coverage of Jobs resigning as CEO...
Breaking: Shake up at YuMe, founder replaces CEO
YuMe founder Jayant Kadambi is back in the CEO position at the video ad optimization company, according to sources. He replaces Michael Mathieu, who was brought in about three years ago to bring some sales expertise to the tech-heavy startup.
Bitly Gets a New Boss
Bitly has raised $14 million in a few years, and shrinks more than 8 billion Web addresses a month, but has never had a full-time CEO. Now technology vet Peter Stern gets the gig.
YouTube’s Chad Hurley Makes It Official: He’s Moving From CEO to "Advisor"
YouTube CEO Chad Hurley plans to step down from his position and take on an advisory role, he announced at an industry event today. It's a formal acknowledgment of a practical reality, since Hurley hasn't been running YouTube for some time. It's still worth noting, though: Now all three of the the giant video site's...
Apple Has $51 Billion and a Shopping List. Is Facebook On It?
Steve Jobs told analysts that he's hanging on to his giant cash hoard for a rainy day--and a couple specific things he'd like to buy. Perhaps he's discussed this with Mark Zuckerberg...
Panel Nerds: “The Apprentice” Returns
As "The Apprentice" begins its 10th season on Thursday night, it's embarking on new territory: the tough economy. Since the show's past few seasons have been "celebrity" versions, the show hasn't had the same focus on ambitious, hardworking professionals trying to push forward their careers. So Donald Trump and producer Mark Burnett are returning the...
