Edie Stevenson Dies at 81; Wrote ‘Let’s Get Mikey’ Ad
Ms. Stevenson, a divorced mother of four, was the creative mind behind the television spot advertising Life cereal, which ran for more than a decade.
Media Decoder Blog: Serving Up Comics in ‘Specially-Marked’ Boxes
General Mills is offering custom editions of DC's Justice League comic books inside "specially-marked boxes" of its Big G line of cereals.
Campaign Spotlight: 7 Agencies Will Tell You This Cereal Is No. 1
Seven agencies are collaborating on a campaign to promote the fact that Honey Nut Cheerios is “America’s favorite cereal.”
Advertising: Taking Photos of Breakfast and Giving Meals to Children
For each breakfast photo that is uploaded to a Web site, Kellogg will donate a breakfast to a child who might go without.
Advertising: And Down This Aisle, Many Whole Grain Options
General Mills is using in-store displays and TV spots to promote the whole grains in its cereals.
Advertising: Did We Mention That It Tastes Good?
The Kellogg Company is doing something that goes against the grain: selling cereal to American adults solely on the claim of being tasty.
U.S. Stalls in Its Push to Limit Food Ads Aimed at Children
An effort to forge tougher advertising standards that favor healthful products has hit industry opposition.
Advertising: Pitching a Product, Without Showing It
Kellogg began an ad campaign on Monday that pitched the Special K Challenge to women but, in a twist, never showed the cereal in the spot.
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Advertising: Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes
About half of total annual sales of Chex takes place in the final three months of the year.
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