Earlier this week, CNN’s Larry King announced that he was planning on retiring from his nightly broadcast later this year. King made clear his intentions to continue to be part of the CNN family, with plans of “hosting several specials on major national and international subjects.” But according to a report in today’s NY Post, King might also be considering a new career move: product pitchman.
King’s announcement did not come as much surprise to many cable news insider’s, but has still caused endless speculation as to who would replace him at the 9pm slot. Names that have surfaced most frequently include rumored front-runner Piers Morgan, a judge on America’s Got Talent , and American Idol host Ryan Seacrest (who King has publicly stated has his first choice as replacement.)
But other than the soft comment of “hosting future specials” few have speculated what Larry King’s future might be like once he “hangs up the suspenders’ and leaves his nightly show. That is, until today. Writing for the NY Post, Michael Shain reports:
According to his spokesman, King is now eligible to become a pitchman on TV and radio — making more money than he ever did as a cable talk-show star.
“I don’t think his arrangement with CNN would prohibit that,” said p.r. guru Howard Rubenstein, who represents King.
“He could be the spokesman on television for any product.
“I could see billboards going up all over and with his picture on it saying, ‘Buy so-and-so,’” said Rubenstein.
King will be careful about what products he endorses, Rubenstein cautioned.
“He doesn’t want to lose his credibility,” he said. “It has to be real.”
“Losing that talk show may be the best thing that ever happened to him — financially,” said one agent who is not connected to King.
Additionally, Mike Fleming reports for Deadline that “Just before he announced his exit, King closed a deal to become a financial partner in The Original Brooklyn Water Bagel Company.” Fleming continued, “King will lend his name and his stature to an expansion effort that will bring an eatery to Beverly Hills, and franchises could spring up around the country.”
So in an odd twist, if these reports are true, even though he will be stepping away from his iconic microphone, America might end up seeing a lot more of Larry King.