Bill O’Reilly Tops All Cable News Competition By 1 Million+ Monday

Cable news ratings, October 26, 2009: Check out the highlights, and see the full ratings below:

Bill O’Reilly once again had the top cable news show last night, in total viewers and the A25-54 demographic. The 8pmET FNC host was well ahead of even the 2nd best show – by more than one million total viewers and more than 300,000 demo viewers.

Lou Dobbs at 7pmET topped the beginning of CNN’s prime time, Campbell Brown’s 8pmET show, in both total viewers and the demo. In fact, Dobbs beat all of CNN’s prime time line-up in total viewers.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

 

669

Blitzer

 

126

Matthews

 

123

Prime

 

95

6 pm Baier

 

456

Blitzer

 

163

EdShow

 

127

Prime

 

83

7 pm Shep

 

458

Dobbs

 

169

Matthews

 

261

Issues

 

119

8 pm O’Reilly

 

998

Brown

 

168

Olbermann

 

330

Grace

 

362

9 pm Hannity

 

628

King

 

207

Maddow

 

252

Behar

 

155

10 pm Greta

 

459

Cooper

 

180

Olbermann

 

264

Grace

 

263

11 pm O’Reilly

 

514

Cooper

 

116

Maddow

 

151

Showbiz

 

305

TOTAL DAY 393 132 131 181
PRIME TIME 696 185 282 255
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

 

2592

Blitzer

 

636

Matthews

 

510

Prime

 

294

6 pm Baier

 

2201

Blitzer

 

552

EdShow

 

551

Prime

 

303

7 pm Shep

 

1902

Dobbs

 

616

Matthews

 

789

Issues

 

412

8 pm O’Reilly

 

3624

Brown

 

493

Olbermann

 

1133

Grace

 

885

9 pm Hannity

 

2306

King

 

588

Maddow

 

913

Behar

 

416

10 pm Greta

 

1864

Cooper

 

458

Olbermann

 

731

Grace

 

476

11 pm O’Reilly

 

1444

Cooper

 

322

Maddow

 

435

Showbiz

 

545

TOTAL DAY 1522 486 435 377
PRIME TIME 2600 513 926 578
Data by Nielsen Media Research. Live and same day (DVR) data.


Geraldo Rivera’s Joe Jackson Interview Gives Him Top Sunday Spot

Cable news ratings, October 25, 2009: Check out the highlights, and see the full ratings below:

Geraldo Rivera’s exclusive interview with Michael Jackson’s father Joe Jackson helped him to the top show on cable news Sunday in the A25-54 demographic. FNC was #1 for the day in all categories.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm 217 95 155 46
6 pm 169 112 166 71
7 pm 189 113 169 78
8 pm 230 105 154 112
9 pm 202 153 115 63
10 pm 279 117 135 112
11 pm 214 123 100 138
TOTAL DAY 214 115 113 117
PRIME TIME 237 125 134 96
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm 816 412 293 188
6 pm 773 460 302 151
7 pm 894 438 337 203
8 pm 1186 357 297 310
9 pm 917 471 224 212
10 pm 1024 463 298 233
11 pm 577 364 244 270
TOTAL DAY 826 421 227 232
PRIME TIME 1042 430 273 252
Data by Nielsen Media Research. Live and same day (DVR) data.




Mike Huckabee Has Top Show Saturday

Cable news ratings, October 24, 2009: Check out the highlights, and see the full ratings below:

Mike Huckabee had the top show on cable news Saturday in prime time, in total viewers and the A25-54 demographic. FNC’s 8pmET show had director Barry Levinson as a guest, among others.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm 251 164 132 53
6 pm 266 137 121 108
7 pm 225 170 240 49
8 pm 333 169 191 108
9 pm 267 158 155 75
10 pm 296 159 223 159
11 pm 176 147 166 166
TOTAL DAY 265 163 143 109
PRIME TIME 299 162 190 114
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm 876 564 312 170
6 pm 986 615 322 222
7 pm 1053 669 508 198
8 pm 1625 504 369 359
9 pm 1118 514 267 224
10 pm 1083 475 350 370
11 pm 679 336 288 327
TOTAL DAY 961 492 290 274
PRIME TIME 1275 498 328 318
Data by Nielsen Media Research. Live and same day (DVR) data.


HLN’s “News and Views” Bringing Best Ratings Of All Time

grace_10-27While Fox News is headed for its best ratings of all time, and CNN and MSNBC are seeing some of their worst ratings of 2009, where does that leave cable news network #4 – CNN sister network HLN?

In a very good place. HLN is also on pace for its best ratings ever, in total day and prime time, in total viewers and the A25-54 demographic. So what’s working?

EVP of CNN Worldwide and HLN head Ken Jautz tells Mediaite the goal of the network is to provide a balance with CNN. “Our whole strategy is to create a line-up that’s different from CNN,” he said in an interview last week. “To differentiate, to point out that there’s different audiences. From a group perspective you want to do that. You want to broaden your appeal to as many different people as possible. So the fact that HLN is particularly strong at the moment and doing well is a good thing from a group perspective.”

While it may benefit CNN Worldwide, the uptick for HLN and severe down-tick for CNN has been made very clear in October. Nancy Grace’s show at 8pmET had more demo viewers than any CNN program. Her 10pmET repeat beat Anderson Cooper’s live show in the demo (and beat MSNBC’s Keith Olbermann repeat as well). At 11 pmET, HLN’s Showbiz Tonight topped MSNBC’s Rachel Maddow repeat in the demo, as well as Cooper’s repeat. Also, HLN’s morning show hosted by Robin Meade was the #2 morning show in the demo, and enjoyed its best ratings of all time in the category during October.

Meanwhile, Joy Behar’s show, which launched late last month, and has seen solid ratings since its premiere. “It’s been going great,” said Jautz. “This is my fifth show launch at HLN and anytime you launch a show you’re disrupting what was there. So you expect it to take awhile to find its feet so to speak. But I think it came out of the box the quickest, or the strongest, of any of the show launches I’ve been involved in.”

The show has benefited from buzzy interviews – with people from the entire political spectrum – and soon the show, and network, will benefit from a big marketing push.

>>> NEXT PAGE: See what’s coming up for HLN.


Rachel Maddow Has Top Non-FNC Show Friday Night In Both Categories

Cable news ratings, October 23, 2009: Check out the highlights, and see the full ratings below:

Rachel Maddow had the top non-FNC show in both total viewers and the A25-54 demographic on Friday night. It was the only non-FNC show to reach more than 300,000 demo viewers and 1 million total viewers. It was still significantly behind the top 9pmET show, Sean Hannity’s on FNC.

• The top show on cable news was The O’Reilly Factor, followed by Glenn Beck’s 5pmET program, in both categories.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

 

731

Blitzer

 

180

Matthews

 

182

Prime

 

146

6 pm Baier

 

521

Blitzer

 

144

EdShow

 

239

Prime

 

128

7 pm Shep

 

433

Dobbs

 

190

Matthews

 

228

Issues

 

199

8 pm O’Reilly

 

769

Brown

 

153

Olbermann

 

268

Grace

 

278

9 pm Hannity

 

664

King

231

Maddow

 

319

Behar

 

208

10 pm Greta

 

439

Cooper

186

Olbermann

 

138

Grace

 

211

11 pm O’Reilly

 

558

Cooper

 

176

Maddow

 

159

Showbiz

 

262

TOTAL DAY 426 151 149 166
PRIME TIME 624 190 242 228
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

 

2785

Blitzer

 

668

Matthews

 

604

Prime

 

346

6 pm Baier

 

2250

Blitzer

 

527

EdShow

 

687

Prime

 

328

7 pm Shep

 

1962

Dobbs

 

608

Matthews

 

742

Issues

 

549

8 pm O’Reilly

 

3426

Brown

 

613

Olbermann

 

877

Grace

 

991

9 pm Hannity

 

2495

King

1050

Maddow

 

1098

Behar

 

545

10 pm Greta

 

1705

Cooper

743

Olbermann

 

563

Grace

 

524

11 pm O’Reilly

 

1611

Cooper

 

519

Maddow

 

340

Showbiz

 

498

TOTAL DAY 1629 552 428 367
PRIME TIME 2542 802 846 672
Data by Nielsen Media Research. Live and same day (DVR) data.


Polar Opposites: Fox News Seeing Best Ratings, CNN and MSNBC Worst

cooper_10-26We’ve written a lot about Fox News’ ratings. Here’s the deal – they’re on pace for their best year of all time in total viewers during prime time and total day.

CNN and MSNBC, on the other hand, are headed the opposite direction. Here’s a look at the ratings from October, which officially came to an end yesterday.

In every category – total day and prime time, A25-54 demographic and total viewers, October has shaped up to be the worst month of 2009 for both CNN and MSNBC. But when comparing the networks, it looks worse for CNN, which, as reported by the New York Times today, dropped to fourth on cable news, even behind sister network HLN, in prime time demo.

A CNN spokesperson tells Mediaite:

We couldn’t be more pleased that both our networks (CNN and HLN) are now topping MSNBC in total day and that CNN.com leads all TV news competitors on the web. As we have said for years, we measure our audience across all CNN Worldwide platforms and throughout the day, not just primetime. CNN provides quality journalism and our ratings reflect the news environment more than opinion programming does – especially in primetime.

There’s no dispute that CNN has a broad range of outlets to measure its audience. It has a vibrant international network, a prime web destination and much more (there’s an actual airport network as well). But – and this is important – the ratings drops on CNN during prime time are notably dramatic, and as HLN increases viewership there could be rumblings for a shake up.

Every CNN program is down more than 50% year-to-year in total viewers and the demo, but Anderson Cooper’s 10pmET hour is down 72% and 79%. The top program right now, Larry King’s 9pmET hour, is just the 16th best cable news program for October in total viewers, and 17th in the demo (More on that below).

CNN can say they measure their audience ‘across all platforms’, but lagging A25-54 demo numbers is a bad sign. As Daily Finance notes, although every cabler did well in October 2008 due to the election, CNN is down the most year-to-year in the category. Back in April 2008, for example, CNN President Jon Klein told the Atlanta Journal-Constitution, “That’s the demographic that advertisers are buying.”

Meanwhile with MSNBC, the cable network is stuck in 4th place in total day in both total viewers and the demo. HLN moves up to #2 in the demo, while CNN is #2 in total viewers. While its opinion programming in prime time has succeeded, the new line-up during the day is not nearly as successful.

Below is the program ranker for October. Fox News had the top 11 programs in the demo and the top 13 programs, again, in total viewers. Some other notes:

• The Nancy Grace repeat on HLN and Keith Olbermann repeat on MSNBC topped Anderson Cooper’s live 10pmET show in the demo.
• CNN’s late afternoon Situation Room performed better than both Cooper’s 10pmET hour and Campbell Brown’s 8pmET hour.
• Fox News’ 3amET show Red Eye once again beat CNN’s 8pmET show Campbell Brown in the demo.

Here’s the ranker.

—–
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CNN’s Attempt To Reclaim Ratings Gold? Covers MJ “Body Double” Story

cnn_jacksonLets say that you are in charge of CNN. Not only are ratings dismal, but the biggest story in cable news focuses on your competitor, and covering the story drives viewers towards them. Oh, and the balloon boy thing didn’t work out too well. What do you do? How about go back to the story that served you so well during the summer months — you know, resurrect the Michael Jackson story. Brilliant!

Yesterday CNN host Don Lemon had on Tom O’Neill, Senior Editor of In Touch, to discuss rumors that the soon-to-be-released Jackson documentary “This Is It” is not as legitimate has it claims. Specifically, that a body double was used in the film.

When Lemon said of the controversy, “and like everything else Jackson touches (this film) probably will turn into solid gold,” one got the sense that he may has well have been talking about CNN’s ratings.