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Posts tagged "comScore"

Hey, Where’d My Web Ad Go?

Web advertising is supposed to be precise. But even in 2012, marketers are still paying for ads no one ever sees.

More evidence that different devices fuel news consumption at different times

Some interesting data from comScore supports the idea that tablets get used at the times of day that used to be the domain of the morning and afternoon newspaper.

Does a new report mean doom and gloom for local online news? Maybe, but here are a few balancing factors

Matthew Hindman's new paper showing miserably low levels of local online news consumption is a terrific addition to research on how journalism gets produced and consumed online. He found, using panel data from comScore, that local news sites received, on average, only about three pageviews per person per week in their local markets. But while...

LinkedIn’s IPO Pops Traffic, Too. Your Turn, Pandora…

Add this to your "seems bubbly but it's not a bubble, because this time it's different" file: LinkedIn's traffic, which had been slumping, has perked up since its IPO. Good bet: Pandora gets the same treatment starting tomorrow.

The Pilates approach: How CNN is trouncing its competitors on the web

It has long been apparent that CNN beats not only its cable news competitors on the web, but nearly every other major news source, as well. According to comScore, CNN received an average of 8.5 million unique U.S. visitors a day for the first three months of this year, figures that dwarf MSNBC’s 7.4 million...

News Corp.’s IGN Buys Hearst’s UGO In Preparation For Game Site Spin-Off

It's the end of News Corp.'s Web 2.0 play that started back in 2005: The media conglomerate plans to spin out its IGN.com dudes-and-games site, and is bulking up in advance by acquiring Hearst's dudes-and-games-centric UGO.com.

13 Principles for How Media Companies Should Use Data

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...

13 Principles for How Media Companies Should Use Data

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...

Facebook’s Rise Is a Big Deal for Media Sites. For the Rest of the Web, Not So Much.

There's a reason that Web sites that write stories about other Web sites are writing about Google's stall and Facebook's rise--it's true for their sites! But for most of the Web, Google is just as important as ever, and maybe more so. (For now!)

Online Video Ads Will Be a $5B Business By 2014

Online video advertising is fast becoming big business, with ad spend expected to grow from $1.4 billion in 2010 to $5.2 billion in 2014. Despite that growth, the online video ad market will still lag the growth of online video viewership unless publishers increase ad loads.

A Bunch of You Clicked the "Buy" Button on Black Friday

Officially, the holiday shopping e-commerce boom isn't supposed to kick off until tomorrow, on "Cyber Monday". But that's silly and inaccurate: Americans have spent $11.6 billion online shopping since November 2, says Comscore. That's a 13 percent bump over last year's total. And on "Black Friday", when shoppers are traditionally supposed to be storming brick-and-mortar...

Americans Now Watch 30 Minutes of Online Video Per Day

The average U.S.-based Internet user is now watching some 30 mintes of online video every day, according to new data from comScore. The viewing time per user is up 40% since last year, thanks in part to video sites like YouTube making their offerings stickier.