Upcoming Trainings and Courses: June 19 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Training

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 19 Edition"

Upcoming Trainings and Courses: June 5 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 5 Edition"

Upcoming Trainings and Courses: May 29 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 29 Edition"

Upcoming Trainings and Courses: May 22 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 22 Edition"

Upcoming Trainings and Courses: May 15 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 15 Edition"

Upcoming Trainings and Courses: May 10 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 10 Edition"

DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor. Continue reading "DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes"

Upcoming Trainings and Courses: May 1 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: May 1 Edition"

Upcoming Trainings and Courses: April 24 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: April 24 Edition"

Upcoming Trainings and Courses: April 17 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

How to Get Better Engagement Metrics
Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live Continue reading "Upcoming Trainings and Courses: April 17 Edition"

MediaShift Launches New Peer Group Trainings for Publishers


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




We know that our MediaShift community likes learning new things. That’s why we have always offered guides and how-to’s on our site, weekly DigitalEd trainings and panels and in-person workshops. But we thought it would be a good idea to also try peer training groups as well. After our series of Platforms + Publishers private roundtables between small and medium-sized publishers and platforms such as Facebook and Google, we decided to continue supporting publishers within peer groups. With support from the Knight Foundation and Center for Cooperative Media at Montclair State University, MediaShift recently soft-launched our new DigitalEd Peer-to-Peer Network with three peer groups. These include people from organizations such as: WGBH
Reveal from The Center for Investigative Reporting
PublicSource
The Midwest Center for Investigative Reporting
The Hechinger Report
Louisville Public Media
NJ Spotlight
Berkeleyside
… and many others. We want to support publishers whether they are non-profit, for-profit, hyper-local,
people connected training seminar
Continue reading "MediaShift Launches New Peer Group Trainings for Publishers"

DigitalEd: Loyalty and Revenue: The New User Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Panel Title: Loyalty and Revenue: The New User Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Denise Law, The Economist; Dave Burdick, Denverite What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow and every day after. This panel will include a discussion with publishers who are the forefront of thinking about how to measure user loyalty in this new community-driven era to strengthen their brands and use a loyal readership to grow revenue for their businesses. This free online panel is sponsored by Opinary. Opinary enables users to share their opinion in-content, helping publishers and brands reach, understand and convert their most valuable audiences. Publishing partners – including global leaders like The Times, HuffPost, Continue reading "DigitalEd: Loyalty and Revenue: The New User Metrics"

DigitalEd Panel: How to Get Better Engagement Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Panel Title: How to Get Better Engagement Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live online panel will include a discussion with publishers who are at the forefront of using engagement metrics to build a direct relationship with readers, improve the quality of their journalism and drive revenue for their businesses. This free online panel is sponsored by Content Insights. Content Insights helps journalists and editors understand the behavior of their readership in a simple and comprehensible way. Content Insights is a multi-faceted web analytics platform for data-driven evaluation, ranking and comparing of Continue reading "DigitalEd Panel: How to Get Better Engagement Metrics"

7 Tips to Get Better Newsletter Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Last week, MediaShift hosted an online panel on how to get better newsletter metrics. The topic was one of our most popular — for good reason. Newsletters are proving to be a reliable and measurable way for publishers to connect directly with readers. We can’t forget that email is still a platform, but at least it’s one with open standards and a higher degree of control for both sender and recipient. The New York Times’ Lindsey Goddard, Greentech Media’s Brady Pierce and Parse.ly’s Clare Carr generously shared their expertise. Watch the video here or scroll down for seven of their best tips for how to get better newsletter metrics. 1. Segment your audience. Newsletters feel personal, like a one-to-one communication. Or at least they should. By segmenting your audience and developing email products that deliver on a unique, targeted value proposition, you are likely to have the greatest success. 2. Continue reading "7 Tips to Get Better Newsletter Metrics"

DigitalEd Panel: How to Get Better Newsletter Metrics


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




DigitalEd Panel: How to Get Better Newsletter Metrics

DigitalEd Panel: How to Get Better Newsletter Metrics

Panel Title: How to Get Better Newsletter Metrics Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Elisabeth Goodridge, New York Times; Brady Pierce, Greentech Media Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation. This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be Continue reading "DigitalEd Panel: How to Get Better Newsletter Metrics"

Upcoming Trainings and Courses: Dec. 19 Edition


This post is by Bianca Fortis from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

User Experience Testing 101
The rapid pace of technological change drives not only more innovative approaches to storytelling but also new behaviors among story consumers. Understanding how audiences experience media platforms and the stories they deliver is one key to retaining and growing them in a shifting media landscape. Applied in a wide-range of professions toward Continue reading "Upcoming Trainings and Courses: Dec. 19 Edition"

DigitalEd: How to Verify Photos and Videos


This post is by Bianca Fortis from MediaShift


Click here to view on the original site: Original Post




How to Verify Photos and Videos DigitalEd

DigitalEd: How to Verify Photos and Videos

Title: How to Verify Photos and Videos Instructor: Aric Toler, Analyst, Bellingcat Learn how to verify photos and videos taken from social networks, especially in the context of breaking news. With “fake news” such a hot topic, how can you quickly and effectively verify materials that may be, well, fake? Most fake photos and videos can be checked quite quickly, allowing journalists and researchers to stop the spread of so-called “fake news” before it gets onto your Facebook feed. This course will help you develop an eye for fake photos and video, allowing you to establish the originality and veracity of the content.  These skills are especially useful in a breaking news situation, in which verifying a photo or video will not just tell you if it’s real, but also additional information that can provide additional information for further reporting. What you’ll learn Continue reading "DigitalEd: How to Verify Photos and Videos"

DigitalEd: User Experience Testing 101


This post is by Megan McNames from MediaShift


Click here to view on the original site: Original Post




User Experience Testing 101

User Experience Testing 101 DigitalEd training

Title: User Experience Testing 101 Instructor: Megan McNames, Director of User Experience, Emplify; Instructor of Emerging Media Design and Development, Ball State University The rapid pace of technological change drives not only more innovative approaches to storytelling but also new behaviors among story consumers. Understanding how audiences experience media platforms and the stories they deliver is one key to retaining and growing them in a shifting media landscape. Applied in a wide-range of professions toward goals as diverse as the design of new digital products and improving hospital patient outcomes, user experience testing is an approach to understanding what audiences do and why they do it in order to adapt to their needs and leverage their behaviors. This training will introduce a number of user experience testing strategies and explain how communication and media professionals can use them to understand readers/users and identify opportunities Continue reading "DigitalEd: User Experience Testing 101"

Upcoming Trainings and Courses: Nov. 28 Edition


This post is by Bianca Fortis from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Design Thinking: Story Design and Testing
Design thinking is a people-centered approach to problem solving that encourages collaborative brainstorming and diverse ideation through systematic strategies and processes. Used in a variety of fields, from product design to web development, design thinking serves as a powerful model for flexible and dynamic critical thinking that puts the audience/user Continue reading "Upcoming Trainings and Courses: Nov. 28 Edition"

Upcoming Trainings and Courses: Nov. 21 Edition


This post is by Bianca Fortis from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Design Thinking: Story Design and Testing
Design thinking is a people-centered approach to problem solving that encourages collaborative brainstorming and diverse ideation through systematic strategies and processes. Used in a variety of fields, from product design to web development, design thinking serves as a powerful model for flexible and dynamic critical thinking that puts the audience/user Continue reading "Upcoming Trainings and Courses: Nov. 21 Edition"