“What is the future of the relationship between publishers and advertisers? And how can platforms, news publishers, and advertisers ensure a robust future for news publishers by shaping the quality of advertising?”
These questions are addressed in “The Future of Advertising and Publishing
,” a report released Monday by Columbia’s Tow Center for Digital Journalism, the Digital Initiative at Harvard Business School, and the Shorenstein Center on Media, Politics, and Public Policy at the Harvard Kennedy School. It sums up an event that took place back in October; we wrote up an afternoon panel that was open to the public
, but the report released this week focuses on a closed, invite-only morning discussion.
Some thoughts from the discussion:
— In 2006, $49 billion in advertising went toward newspaper revenues in the United States, Tow’s Emily Bell
writes in an introduction; “by 2016, the equivalent amount was Continue reading "Advertisers no longer need publishers. Should publishers give up on them?"
“It feels to me as though America is becoming more European,” said Emily Bell
, director of the Tow Center for Digital Journalism. “It’s saying the not-for-profit sector has a real place in publishing, not just a sort of patch to get from here to the next profitable model. And then it’s asking, please, Europe, help us with the regulation.”
This was in the middle of a free-wheeling discussion at Harvard Business School Friday, “The Future of Advertising and Publishing: Finding New Revenue Models for Journalism in the Digital Age
.” The afternoon’s first panel
was moderated by Bell and brought together Kinsey Wilson
, digital strategist
at The New York Times; David Carroll
, associate professor of media design at The New School’s Parsons School of Design; and Nicco Mele, director of the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School, for Continue reading "Maybe the future of American news publishing is…Europe? (and other bleak ad-related scenarios)"
Publishing used to be relatively simple. You published a newspaper once a day or produced a nightly newscast. Even with the advent of the Internet things were fairly straightforward: You had a website and posted your coverage there. But as platforms — from Facebook and Snapchat to messaging platforms such as Kik and Line — become more ubiquitous, news organizations now have to decide where they want to publish and how they want to present their coverage on these platforms.
A study out this week
from the Tow Center for Digital Journalism at Columbia University examines how platforms have changed journalism, and while the entire 25,455-word report is worth reading, one particularly interesting section looks at how news outlets are choosing to publish (or not publish) across a variety of platforms.
The report compares how The New York Times, CNN, and The Huffington Post utilized platforms during a week in
Continue reading "How The New York Times, CNN, and The Huffington Post approach publishing on platforms"
You might not know it from the 90-degree weather, but fall is approaching, and that means it’s time to go back to school. On Monday evening, Emily Bell
, a professor at the Columbia School of Journalism and director of the Tow Center for Digital Journalism
, asked her Twitter followers for their best advice is for new student journalists.
Bell is preparing a lecture
on the changes in the journalism industry for the Columbia School of Journalism class of 2016, and many of the best responses to her tweet focused on that theme.
From Drake Martinet
, VP of product at Vice Media:
Former Guardian digital editor and Columbia University professor Emily Bell says social platforms like Facebook and Google need to work with journalists and media organizations to protect principles like free of…