Advertising: A Brand Too Strong to Stay in Its Own Ad
A new Procter & Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.
Advertising: At Electronics Show, Some Surprising Nonelectronic Entrants – Advertising
Attendees at C.E.S. will find some low-tech products alongside the smartphones.
Advertising: Schick Uses Scent to Give Men’s Razor a Competitive Edge
Defying conventional wisdom that men would reject scented razors, Schick is selling what it says is the first men’s scented razor, the Xtreme3 Refresh.
Advertising: Schick Uses Scent to Give Men’s Razor a Competitive Edge
Defying conventional wisdom that men would reject scented razors, Schick is selling what it says is the first men’s scented razor, the Xtreme3 Refresh.
Advertising: An Insurgent Campaign for a Shaving Gel
The Web site for Edge shave gel, EdgeShaveZone.com, is featuring half a dozen short videos about everyday irritations, for the “Edge Anti-Irritation Zone.”
