The company, one of the biggest marketers in the U.S., hasn’t returned to the platform because of concerns that its ads could appear with offensive content.
The social media company posted robust revenue and user growth in its latest quarter. It made it easier to buy ads and may have benefited from Facebook’s troubles.
The social network said it wanted to prevent misleading or deceptive promotional practices.
Rob Norman, a leading industry voice who recently retired, talked with The Times’s advertising reporter about Facebook, Google and the possibility of an emboldened Hulu.
A stringent set of data protection rules will take effect in Europe in May. Facebook, Google and others are working overtime to be ready.
The changes the social network recently made to its news feed has some advertisers thinking there will be opportunities for growth in video.