Facebook confirmed today that they will provide copies of roughly 3,000 political ads Russian accounts purchased by Russian accounts during last year’s presidential election. This reverses the company’s decision to only show Congress the ads but not leave them with copies to study.
announced the decision on Facebook Live this afternoon, pointing out that after he did an extensive legal and policy review, he felt it was extremely “important” to cooperate with Congress and that this wouldn’t endanger user privacy.
It was reported earlier this month
that a Russian troll farm had purchased roughly $100,000 worth of political ads that focused largely on divisive political and social issues.
Congressional investigators had complained about a lack of cooperation from Facebook regarding these ads, claiming the social media company wasn’t cooperating with the Russia election interference probe.
Watch the clip above, via Facebook.
[image via screengrab]
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“Dog Who Lost Her Legs Was Determined To Walk Again.” “Two Zombies Go on a Blind Date in VR.” “SHE HAS 20 CARS!”
If you haven’t yet waded into Watch — the original video tab that Facebook launched earlier this month — then please know that somebody else spent the equivalent of a day there and then wrote up what he found. Henry Goldman, who was head of video at BuzzFeed News until last month
, watched 24 hours of video on Facebook Watch (over the course of about a week) to “to figure out what might work and what seems weird, at least, so far.” (He even made a spreadsheet to track what he watched
A few of his notes:
— “I watched a total of 162 ‘shows,’ with an average run time of 8.9 minutes.” Some videos on Facebook Watch are Continue reading "This guy watched a full 24 hours of Facebook Watch (so you don’t have to) and thinks it’ll work"
OMG: BuzzFeed gets so many of its posts — from Facebook videos to quizzes to listicles (though apparently it no longer refers internally to articles in numbered format as ‘listicles’) to go viral through tailoring subject matters to the platforms with the most receptive audiences, plus constant A/B testing.
BuzzFeed data infrastructure engineer Walter Menendez
shared an overview of the publisher’s strategy at a talk at MIT on Thursday night. There’s no one secret sauce, and many other digitally savvy publishers employ related tactics (though there were internal benchmarks and metrics BuzzFeed uses that Menendez declined to share during the talk).
“The core secret, I guess, is that we’re focused on people. When we’re thinking about ways that we make content, we focus ultimately on the end user engagement and the emotional state they’ll have after reading our content,” Menendez said. “We want to focus on making sure we’re not just
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Facebook is under fire for enabling advertisers to actively reach anti-Semitic accounts.
A report from ProPublica
shows that up until this week, the social media giant allowed advertisers to narrow their target audience to roughly 2,300 people who have expressed interests in topics “Jew hater” “How to burn jews,” or, “History of ‘why jews ruin the world.’”
To test their reporting, ProPublica paid $30 to target those groups with three “promoted posts,” which were just standard articles from its site. Facebook approved the ads within 15 minutes.
When ProPublica reached out to Facebook for comment, Facebook removed all the anti-Semitic categories, which they insist were created by an algorithm based on the interests of Facebook users and not Facebook itself. They said they would “explore ways to fix the problem, such as limiting the number of categories available or scrutinizing them before they are displayed to buyers.”
Facebook Product Management Director Rob Continue reading "Facebook Allowed Advertisers To Direct Their Ads to ‘Jew Haters’"