Last spring, I decided to explore the world of social and digital certifications. I had been hearing from colleagues and other professionals about the need to introduce students to these programs, and I wanted to investigate for myself how they all worked, how much they cost and what they covered, so I could assess their value. The goal was to report back to faculty with my findings, which I did in a presentation you can find here
In the course of a few months, I went through the training for and received nine certifications. Here’s what I found.
Google Analytics certifications support the free Google Analytics platform that one can use to assess a website or mobile application. Google Analytics is easy to set up and start using, either through a small piece of code that you install on your pages or a simple WordPress plugin, if you
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