Your Guide to Social and Digital Certifications: Google, Facebook, Hubspot and More

Last spring, I decided to explore the world of social and digital certifications. I had been hearing from colleagues and other professionals about the need to introduce students to these programs, and I wanted to investigate for myself how they all worked, how much they cost and what they covered, so I could assess their value. The goal was to report back to faculty with my findings, which I did in a presentation you can find here. In the course of a few months, I went through the training for and received nine certifications. Here’s what I found.

Google Analytics

Google Analytics certifications support the free Google Analytics platform that one can use to assess a website or mobile application. Google Analytics is easy to set up and start using, either through a small piece of code that you install on your pages or a simple WordPress plugin, if you
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Netizen Report: Authorities in China and Indonesia Threaten Whatsapp, Telegram Over Political Content

Global Voices Advocacy’s Netizen Report offers an international snapshot of challenges, victories, and emerging trends in Internet rights around the world.

Indonesia’s Ministry of Communications and Information Technology threatened to ban the secure messaging app Telegram on July 15, reasoning that it is being used to “recruit Indonesians into militant groups and to spread hate and methods for carrying out attacks…” As a partial measure, the government has already blocked access to 11 URLs offering the web version of Telegram. In response, Telegram has vowed to double its efforts to remove “terrorist” content from the platform by forming a team of moderators tasked with monitoring networks in Indonesia and removing such content as swiftly as possible.

Flock of birds. Photo by Christoffer A Rasmussen, via Wikimedia. Licensed to public domain.

Although Telegram may prefer this solution to being banned altogether, it may also increase the likelihood of overcompliance by the company, which
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Must Reads in Media & Technology: July 20

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox.
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Media Metrics Roundup for July 19, 2017

The Story Of How One Metric Has Changed The Way You See The World

Tobias Rose-Stockwell Why we might want to worry about engagement metrics.

Behind The Velvet Ropes Of Facebook’s Private Groups

Kevin Roose / New York Times Facebook is betting on private groups. Here’s what that looks like.

Elevate Engagement Manifesto

Joy Mayer / Let’s Gather Guidance for the growing community of engaged journalists.

Inside The 6 Hypotheses That Doubled Patreon’s Activation Success

Tal Raviv / CoElevate An excellent case study on identifying a key metrics then doubling it.

Politico Now Has 20,000 Paid Subscribers That Account For Half Of Its Revenue

Max Willens / Digiday Politico Pro is a 200-person operation with a 90 percent renewal rate.

From MetricShift

4 Simple Steps to Leveraging Classroom Partnerships to Teach Analytics by Stephen W. Marshall and Melanie B. Richards Is It Time to Double Down On Editorial Instinct? by Continue reading "Media Metrics Roundup for July 19, 2017"

Must Reads in Media & Technology: July 19

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox.
3. Discovery Communications and Scripps Networks in Talks to Combine (Dana Mattioli and Amol Sharma / Wall Street Journal)
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Netizen Report: Colombian Court Demands Password to Journalist’s Facebook Account

Global Voices Advocacy’s Netizen Report offers an international snapshot of challenges, victories, and emerging trends in Internet rights around the world.

Colombian investigative journalist William Solano is being prosecuted for slander after writing multiple articles for independent news site DCERCA on administrative corruption in his home municipality of Buga. Solano has also received personal threats in response to his work. In the journalist’s ongoing trial, the local district attorney has sought access to Solano’s communications in order to identify key sources in his reporting, who until now have remained anonymous. In late June, a judge Buga authorized the district attorney to search Solano’s Facebook account. The prosecutor is now demanding the journalist’s account password. The Foundation for Press Freedom in Colombia says the order violates constitutional protections for the anonymity of journalists’ sources and has filed an action seeking to protect Solano from the search. Civil liberties advocates at Bogotá’s Fundación Karisma
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Newsonomics: For the newspaper industry’s next feat, can it get Donald Trump to give it antitrust protection?

Sounds like a John Oliver segment, doesn’t it? As we all know from checking our favorite news apps, the line between satire and news has all but vanished anyhow. Last week, in the friendly confines of the Wall Street Journal op-ed page, the News Media Alliance initiative to gain an antitrust exemption lit many fuses. Media Alliance CEO David Chavern (see my Q&A with him here) made a singular point: The news(paper) needs legal protection so it can collectively negotiate with Google and Facebook, the dominant duopoly of this digital age. In his op-ed, “How antitrust undermines press freedom,” Chavern called on Congress to provide a safe haven — essentially an exemption — from antitrust law so that the Department of Justice wouldn’t charge the daily newspaper group with illegal activity. The proposal has reignited a panoply of pleas, broadsides, two-decade-old arguments, and even a reasoned analysis or Continue reading "Newsonomics: For the newspaper industry’s next feat, can it get Donald Trump to give it antitrust protection?"