Must Reads in Media & Technology: May 17

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. Get the Daily Must Reads in Your Inbox!


The post Must Reads in Media & Technology: May 17 appeared first on MediaShift.

Dan Rather on the GOP: ‘Never Seen So Many Members of a Political Party Rally Around Incompetence’

Screen Shot 2017-05-13 at 3.41.45 PM Damn, Daniel! Back at it again with the inspiring Facebook messages! The Daniel referred to here, if you’re wondering, isn’t a fresh high schooler with pure white Vans. It’s Dan Rather, who, actually, come to think of it, might be wearing Vans. Does anyone have eyes on Rather? Can we check this out? Anyway, yesterday, Rather did what he’s gotten best at lately: he wrote a stirring Facebook post. Check it out: The veteran journo reflected on the past week, which saw some truly crazy news coming out of Donald Trump‘s White House:
I have seen weeks of far greater darkness, of war, and death, and economic despair. I have seen weeks of more confusion and uncertainty. But I have never seen a week where a president of our nation has behaved with such a cavalier disregard for the norms and institutions of our democracy. And it now seems Continue reading "Dan Rather on the GOP: ‘Never Seen So Many Members of a Political Party Rally Around Incompetence’"

You Can Now Decorate Your Yard with Sean Spicer Lawn Ornaments

spicer flynn 18 daysedited If you can’t get the image of Press Secretary Sean Spicer hiding in standing next to the White House bushes out of your head, that’s okay. Lots of people can’t. That’s where Facebook user Lisa Kadonaga comes in with her brilliant creation, the “Garden Spicer.” Kadonaga writes, “Now you too can have the White House press secretary in — or rather, ‘among’ — the bushes in your yard. And hey, if you’re concerned that when exposed to the outdoors, the image will run ….no worries, that’s exactly what Sean Spicer does, so it’s totally authentic!” She shared the “Garden Spicer” to Facebook, where it’s been shared more than 43,000 times: Kadonaga also notes that she saved the master copy and can recreate the “Garden Spicer” easily, so you can give them as gifts at parties this Summer. [featured image via screen grab]

MediaShift Podcast #232: NYT, WSJ See Boom in Subs While ESPN Suffers; Snap Loses Big; Timeline’s Jim Giles on Historical Context

In the news this week, the New York Times and Wall Street Journal announce big jumps in paid digital subscribers, while Disney suffers as ESPN loses more subscribers. Snapchat’s parent company Snap Inc. announces its first quarterly earnings, and no matter how you filter or snap it, the news is bad with $2.2 billion in losses. But the company is making inroads with advertisers, with a self-service ad tool and more metrics and tracking. Need another skinny bundle? Hulu unveiled its Live TV offering with 50 channels for $40 a month along with its on-demand and original shows. Our Metric of the Week is LinkedIn Metrics and we speak with Jim Giles, CEO of Timeline, a media startup that’s seeing big demand for its archival videos of black history and female empowerment. Don’t have a lot of time to spare, but still want to get a roundup of the
Continue reading "MediaShift Podcast #232: NYT, WSJ See Boom in Subs While ESPN Suffers; Snap Loses Big; Timeline’s Jim Giles on Historical Context"

Special Series: Social Metrics

How publishers use social media is in a state of flux. At some level, that has always been true, but with the Facebook algorithm once again causing anguish, messaging and chatbots well-established as core platforms and a flight to quality for business reasons, the shifts are especially seismic. If social isn’t only — or even primarily — a distribution channel and funnel for website traffic, what is it? What can it be instead? The next three weeks on MetricShift we’ll be asking those questions with a special series on social metrics. We start Friday with a special #MetricShift Twitter chat on a very fundamental questions: How do you define audience engagement? Helping organize the chat is Jeff Weisbein, founder of analytics firm KYA. Jeff will also be leading an advanced training on May 31 that you can register for here. Then through interviews, case studies and guides, we will hear from some of the smartest journalists exploring this question right now. A special note Continue reading "Special Series: Social Metrics"

Must Reads in Media & Technology: May 11

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox.

How Much Is a Facebook ‘Share’ Really Worth for Publishers?

News orgs have struggled with platforms for a long time. They don’t know how to find a fair working relationship because it’s hard to quantify the benefits for each side. What is the unit of value to ground the negotiation? Facebook, Google, Twitter and all the rest are always selling the idea that they drive a lot of traffic to publishers’ web sites and, therefore, publishers can’t afford not to work with them. If that’s the starting point then there’s a very important question to ask: This has been a particularly slippery question when it comes to Facebook, but it doesn’t have to be. Kaleida CTO Graham Tackley decided it was time to find some answers. What he found confirmed his suspicions that organic shares on Facebook are a reasonable proxy for real web site traffic. The sample data here is pretty small, but it’s enough to get started. It
Continue reading "How Much Is a Facebook ‘Share’ Really Worth for Publishers?"