3 Ways to Use Customer Research In Newsroom Decision-Making

Many newsroom analytics deal with quantitative data — pageviews, time on page, retention, etc — and find meaning by looking at these numbers at scale and over time. And while quantitative is excellent at explaining what is happening, it cannot necessarily explain why something is happening. Customer research — in the shape of interviews, focus groups and surveys — is an important tool to deepen your understanding of your audience and learn about their motivations, habits, and relationship to your content. At the Financial Times, we use both types of information regularly in our newsroom to improve our understanding of a particular audiences and to develop specific strategies to grow reach and loyalty. Here we want to share three times we’ve used customer research to make better decisions around editorial, product and audience development. The lessons we learned doing this work aren’t unique to the FT, though — there are
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Media Metrics Roundup for November 29, 2017

How to Ask Better Questions About Newsroom Analytics
Alyssa Zeisler / MetricShift
‘Why’ and ‘How’ are fundamental, says the Financial Times’ engagement strategist. 5 Social Media Trends That Will Have Maximum Impact In 2018
Guy Sheetrit / Ad Week
Number one: Ephemeral content. Native Advertising Grows Up Fast, Shedding Its Rogue Image
Rick Edmonds / Poynter
And measurement is getting better. 6 Email Marketing Predictions For 2018
Jeff Slutz / Emma
Number six: Contextual email. Roll-Up Property Considerations for Google Analytics 360
Samantha Barnes / Luna Metrics
When should you be aggregating data from multiple sites? How The Most Successful Teams Bridge The Strategy-Execution Gap
Nathan Wiita and Orla Leonard / Harvard Business Review
They spend more time reviewing performance metrics.

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How to Ask Better Questions About Newsroom Analytics

When it comes to using data in the newsroom, spending a few minutes to structure your thinking before diving into a data set can make all the difference in getting actionable results afterwards. At the Financial Times, our data team fields questions from individual reporters, news desks, the audience engagement team, and managers from all parts of the business. To manage that intake and ensure data is effectively used, the team uses a Google form to help those making the request think through what they are asking for. It includes two simple, yet absolutely critical, prompts:
  1. What is the question you are trying to answer?
  2. What action(s)/decision(s) will be driven by the answer?

It’s our job to help others in the newsroom

Without a doubt, this is an excellent starting point for any good data query (which is any question that can be answered with analytics). But using
Continue reading "How to Ask Better Questions About Newsroom Analytics"

How Medium is attracting premium publishers to its partner program (hint: money up front)

Would you pay, online, for something that you already have access to free online? Medium hopes that the answer is yes. Last month, the site started running, behind its $5/month paywall, “curated content” from a couple dozen publishers. Some (the Financial Times, The New York Times, The Economist) have paywalls of their own. Many others (The Atlantic, Forbes, New York) do not. Publishers that either don’t have paywalls or have metered paywalls cite curation and an ad-free experience as a reason they agree to put some content behind Medium’s paywall (which is now also metered, allowing non-paying users to read 3 paid stories for free each month). “Even though the content may be free on our site, Medium is providing a level of curation to their subscribers that provides value-add,” said Camilla Cho, New York Media’s executive director of business development
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‘It’s Like a Pressure Cooker’: Financial Times Faces Revolt After Gender Pay Scandal

The Financial Times, whose pale pink sheets have long been a staple of worldwide broadsheets, is facing the risk of a major strike among journalists after news emerged last week of a significant gender pay gap among the paper’s editorial staff. The story was first reported by Sky News. According to Sky, tensions came to a head on July 26 during a meeting of FT’s union which concluded that senior management was not giving sufficient attention to the problem. According to the report, the gender pay gap at the paper today is nearly 13% “There is such a lot of anger about this. It’s like a pressure cooker,” a journalist told Sky News. As in many industries, gender pay equity has long plagued newsrooms and even in Britain has been an issue with none other than the nation’s state broadcaster the BBC. As the Independent reported last week,
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Must Reads in Media & Technology: May 30

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Must Reads in Media & Technology: April 21

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale (George Slefo / Advertising Age) 2. A Facebook Bot Purge Clobbered USA Today, and No One Knows Why (Nausicaa Renner and David Uberti / Columbia Journalism Review) 3. Facebook is Looking to Hire a Head of News Products to Combat Fake News (Kurt Wagner / Recode) 4. The Financial Times Started a Mergers and Acquisitions Newsletter for its Highest-Paying Subscribers (Joseph Lichterman / Nieman Lab) 5. Publishers Fear Fallout of Google-Backed Ad Blocker (Jessica Davies And Lucia Moses / Digiday) 6. City Magazines, Dependent on Print, Face Uncertain Future Amid Wave of Deals (Tony Rehagen / Columbia Journalism Review) Get the Daily Must Continue reading "Must Reads in Media & Technology: April 21"