Finding the Right Blend of Print and Digital at Meredith’s Recipe.com
I'll take the Florentine lasagna, please, with a 2D barcode and a mobile app on the side.Food magazines pride themselves on delectable recipes and luscious photography. Recipe.com, whose title is also its website's URL, is a new publicat...
In Food Commercials, Flying Doughnuts and Big Budgets
Tabletop directors are commercial artists whose goal is to make mundane foods look so irresistible that people want to eat the TV.
Advertising: In a Chicken Cook-Off, Hellmann’s Is Required
Hellmann’s is holding a contest resembling a reality show to help persuade consumers that mayonnaise is a staple cooking ingredient.
Advertising: In a Chicken Cook-Off, Hellmann’s Is Required
Hellmann’s is holding a contest resembling a reality show to help persuade consumers that mayonnaise is a staple cooking ingredient.
Campaign Spotlight: Unilever Tries to Corner ‘Stock’ Market
Knorr, a giant food brand owned by Unilever, pulls out the stops to introduce a new concentrated stock broth globally.
Food Makers Push Back on Ads for Children
As pressure increases on the food industry to fight childhood obesity, a group of food makers suggested guidelines that are short of nutritional standards proposed by regulators.
Rachael Ray Launches ‘Buddy’ Project With eHow.com. Just Don’t Call Her The Next Oprah.
When you think of Rachael Ray, you likely picture her on one of her various food-related shows on the Food Network. Or, maybe, you think about her magazine. Or her talk show. Or her line of dog food and treats. Basically: Rachael Ray is everywhere. And, now, she's expanding her media brand...
Ground-Level Tastings of the Best Food in the Sky
Airlines are giving potential fliers a chance to taste their best food at lounges and stands around the country.
U.S. Seeks New Limits on Food Ads for Children
The Federal Trade Commission’s plan seeks to restrict the marketing of products like sugary cereals and fast-food meals to help stem childhood obesity.
The best Facebook advertising you can’t buy
Before Jimmer, the “Mexican” restaurant Café Rio held (and still holds) a special place in the heart of many current and former Jello-O Belt residents, and for good reason since it beat Chipotle, In-N-Out Burger, Chick-fil-A, and Pei Wei for the best Quick Service Restaurant in 2011. Today, the restaurant is opening a new location...
