The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted in downward revisions for total spending forecasts. But one other thing may be helping online: better, clearer relationships between the sell side and the buy side, according to a survey of 200...
Color Me Intrigued: Color App Launches With $41 Million In Its Pocket
Hard to say yet whether this is just another spark from the over-rubbed balloon that is today’s social media startup world, or an actual spark of genius: A new service called Color—which creates social groups and timelines around photos you take on your phone and your current location—has just launched as an
Netflix Surges In Nielsen’s First Video Data In 7 Months
Welcome back, Nielsen, which publicly issued late Friday its first set of online video metrics since June 2010 due to computer glitches that undercounted data for most of last year, the company admitted in November. What’s most interesting about the fresh numbers...
MySpace Restructure And Digital Write-Offs Cost News Corp $275 Million
The cost to News Corp (NSDQ: NWS) of getting MySpace in to shape? A big chunk of $275 million in the last three months of 2010 alone. That was the Q2 total for devaluing its Digital Media Group and for the MySpace restructure, recorded as a pre-tax accounting charge.
Yahoo Hires Rosen To Oversee Its Media Properties
Yahoo (NSDQ: YHOO) is bringing former Fox Interactive executive Mickie Rosen to oversee its media properties in the Americas as SVP of the Yahoo Media Network. She is reportedly replacing Raymond Stern, who has been leading the group since late September, when SVP of audience, mobile and local David Ko and Yahoo Media...
Interview: New Miramax CEO Mike Lang: No Cannibalization Talk Here
As expected, Mike Lang has landed as the CEO of Miramax, acquired by Filmyard Holdings from Disney (NYSE: DIS) last week for $660 million. Lang was one of News Corp.‘s M&A players during its digital spending spree and helped lead the formation of Hulu but this puts him in a...
News Corp’s Carey: MySpace’s Ongoing Losses ‘Not Acceptable Or Sustainable’
Continued MySpace (NSDQ: NWS) declines pulled down News Corp.‘s digital media group earnings again in its first quarter, meaning operating losses in the company’s Other segment grew by $30 million from last year, to $156 million.
Rubicon Project Completes Acquisition Of FAN, Raises $18 Million
Ad optimizer The Rubicon Project has announced its acquisition of the Fox Audience Network from News Corp. (NSDQ: NWS), along with an $18 million financing. The funding brings Los Angeles-based Rubicon’s total amount raised to $60 million since its founding just three years ago by CEO Frank Addante.
Former News Corp. Dealmaker Lang To Miramax As CEO?
A big day for ex-News Corp. execs. First, Ross Levinsohn signs with Yahoo (NSDQ: YHOO) as EVP-Americas. Now Mike Lang, who played a key role in forming Hulu, among other News Corp (NSDQ: NWS) deals, is being touted as the next CEO of Miramax.
It’s Official: Ross Levinsohn Joins Yahoo As Hilary Schneider’s Successor
Ross Levinsohn is coming in from the investment cold for one of the top jobs at Yahoo (NSDQ: YHOO), EVP-Yahoo Americas. The ex-News Corp (NSDQ: NWS). exec, who helped Rupert Murdoch invest about $1 billion on digital, including MySpace, will succeed Hilary Schneider, who announced her decision to leave several...
Facebook Ad Revenues Expected To Reach $1.2 Billion This Year
Facebook has once again caused eMarketer to revise its ad spending projections significantly upward, while rival MySpace (NSDQ: NWS), which is about to embark on a consumer branding campaign and website revamp, continues to trend downward.
MySpace Taps Pereira & O’Dell For Branding Help Ahead Of Redesign
Interactive shop Pereira & O’Dell has been hired by MySpace (NSDQ: NWS) to help with buff its image and promote its planned site relaunch, AdAge reported. Two months ago, the News Corp social net issued a call to agencies to help devise a branding...
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