When Wrangler set up a western lifestyle website three years ago, the hope was to generate some buzz for the jeans brand and drive sales. But there was a side benefit: it turned into a nice advertising business on its own.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
CNN has acquired video-sharing start-up Beme, a social media app launched last year by popular YouTube star Casey Neistat. The deal is valued at about $25 million.
Toy makers flood the market with junior-size battery-operated sports car knockoffs with multiple speeds, slick paint jobs, working headlights, horns and leather seats.
Retailers looking to convey their brand identities are increasingly embedding themselves with master storytellers: Broadway shows.
AT&T, Dish Network and WPP are teaming up to buy Invidi Technologies Corp., which focuses on targeted television advertisements, the companies said Monday.