Media Decoder Blog: The Breakfast Meeting: Same Old Oscars, and Who’s Missing at Davos?
Who's first on Google's Adwords and the Communist sportswriter who pushed for Jackie Robinson.
Google Affirms the Vital Role of Marketing and Advertising Agencies
It's great news that Google has taken the time to think through the pivotal role of agencies in helping advertisers advertise on the Google AdWords platform, and to release a new AdWords Certification program. As the head of a search marketing agency, I value the fact Google is explicitly affirming their philosophical support...
Google AdWords: No More Last-Click-Attribution Blues
Getting credit for an online conversion - and giving due credit to all recent influences - has been one of the hottest topics in digital marketing over the past couple of years. The urgency of the matter has grown as media costs -- especially click prices on paid search keywords -- have risen.
Marketers...
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AdSense Revenue Share: 72% for partners, 28% for Google
Google's impressive Q4 2009 earnings report makes certain aspects of the business clear for all to see. For example, they report that revenues of $2.07 billion in revenue was generated by "Google partner sites through its AdSense program," and that "amounts ultimately paid to our AdSense partners" totaled "$1.47 billion in the fourth quarter...
Incredibly Specific: A Trend for 2010 (Like Never Before)
I just paid $100 for an extremely targeted information package, written and recorded by an affiliate marketer, about a very specific element of Google AdWords advertising (hint: it's in the content network).
I've seen this working already in practice, and I figure his tips will mean a lot more than $100 to my business, so...
Meatless, Meaty, Starchy, Fruity Holiday Treat
The world as seen through the eyes of the AdWords targeting in GMail accounts can be a quirky place indeed.Based on an email thread about a holiday potluck, advertisers are inviting me to enjoy:A tasty bowl of packaged stuffing (courtesy Stouffer's);Fo...
AdWords Reform: Low-Hanging Fruit
At SES Chicago, a member of Google's product management team routinely asked me if there were particular aspects of the AdWords interface that we ("power users") would like to see improved.Sometimes I'm at a loss when it comes to questions like that. T...
Will Your Head be Handed to You Today?
The thing about AdWords copywriting - like the exercise of performance-based marketing in general - is that it's humbling.If you're in a job where you can go for a year at a time without the 16-ton anvil of consumer non-response slamming down on you, g...
How Google’s New Ad Formats Depart from Google’s Old Philosophy
Google has been up front about their upcoming ad format releases, so this doesn't come as a bombshell. Nick Fox shared the news at SES San Jose, and we were offered examples previously, posted here.Today, VP of Product Management Susan Wojcicki officia...
PPC Has Always Been the Wrong Term
It may seem like a small point, but "pay-per-click" was the nickname given to paid search advertising back when it started out, but it only describes a pricing method, not the nature of the media or what we seek from it. (In the proto-days of that same...
Badly-Managed AdWords Accounts — Worse for You Than for Google
With a few high-profile exceptions, water always flows downhill. If you want to calculate which way a river flows, all you need to calculate is which end is on the high ground, and which on the low ground, and there's your answer.Similarly, the flow of...
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