The Dutch company had been producing readers aimed at European business users before entering the U.S. market this spring via distribution deals at Barnes & Noble (BKS) and Best Buy (BBY). But you’d be very hard-pressed to find anyone who bought the $400 DR800SG (read Walt Mossberg’s review of the device).
There is still a flood of e-readers on the way, though: Borders (BGP), for instance, promises to sell at least 10 different brands by the end of the year. But none of them will be produced by Amazon (AMZN) or Apple (AAPL), and it’s going to be hard to persuade customers to buy anything that doesn’t come from one of those two companies.
Had to see this one coming: Amazon is chopping the price on its plain vanilla Kindle ebook reader, and is introducing a new version that will allow users to download books when they’re outside the U.S.
Amazon’s (AMZN) basic Kindle will now sell for $259, down from $299 — and down from $359 earlier in the year. And the new version, which will allow users to download books in 100 countries besides the U.S., will sell for $279. That version will be powered a wireless connection provided by AT&T (T); the U.S.-only Kindle will continue to use Sprint (S) for a wireless connection.
It’s hard to see how Sony (SNE), whose comparable e-reader only offers a U.S. wireless connection (also from AT&T), and is scheduled to go on sale in December at $399, will be able to stay at that price point. And dark horse Kindle competitors like iRex and Plastic Logic are going to have match Amazon or beat it just to get into the race.