Posts Tagged ‘ Legacy Media ’

Pop and Politics Blog Becomes Converged Radio Project

July 29, 2010
By MediaShift
Pop and Politics Blog Becomes Converged Radio Project

These days it's not so unusual for a public radio program to boast a companion blog. But few shows begin online and move to broadcast.Pop and Politics is the exception.Farai Chideya -- a high-profile public affairs reporter, novelist, an...
Read more »

Tags: , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

Don’t Blame the Content Farms

July 26, 2010
By MediaShift
Don’t Blame the Content Farms

From a business perspective, traditional journalism is rather inefficient.Stories are chosen by a small group whose members often have similar experiences and outlooks. With little knowledge of true market demand, they assign the sto...
Read more »

Tags: , , , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

Kachingle Hopes ‘Social Payments’ Can Help Fund Content

July 15, 2010
By MediaShift

If advertising alone isn't going to support all the online journalism and content sites, and pay walls will just turn readers away, perhaps there's another solution, a third way: Social payments. More than just simple donations, social pay...
Read more »

Tags: , , , , , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

The Case for Turning Around Print Media Companies

July 14, 2010
By MediaShift

This article was co-authored by Neil Heyside.The media and publishing industry -- and print publishing in particular -- doesn't have to show up to its own funeral.There's still opportunity to enable profitable, desirable businesses. We...
Read more »

Tags: , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

4 Minute Roundup: Time.com Restricts Access to Print Stories

July 9, 2010
By MediaShift
4 Minute Roundup: Time.com Restricts Access to Print Stories

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.In this week's 4MR...
Read more »

Tags: , , , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

How Immersive Journalism, Games Can Increase Engagement

July 7, 2010
By MediaShift
How Immersive Journalism, Games Can Increase Engagement

The average reader spends 25 minutes a day reading the newspaper, while the average online user spends 70 seconds a day on a news site, according to data from Hal Varian, Google's chief economist. (JD Lasica has more on this presentation.)...
Read more »

Tags: , , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

6 Key Lessons From NewsHour’s Coverage of the Gulf Oil Spill

July 6, 2010
By MediaShift

The oil spill in the Gulf of Mexico has lasted more than two months now. It is the worst spill in U.S. history, and it is likely to continue until at least August. And in covering it, PBS NewsHour has broken every...
Read more »

Tags: , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

5Across: Arts Criticism in the Digital Age

June 29, 2010
By MediaShift
5Across: Arts Criticism in the Digital Age

5Across is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.As newspapers ...
Read more »

Tags: , , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

Magazine Writers Are Slow to Take Up Multimedia

June 25, 2010
By MediaShift
Magazine Writers Are Slow to Take Up Multimedia

An ideal pitch for a magazine story today would seem to require great possibilities for text and for multimedia. Freelance magazine writers, one would think, would be honing their multimedia skills so they could pitch well-rounded stories ...
Read more »

Tags: , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments

6 Takeaways from ‘TechDirt Saves Journalism’ Event at Google

June 18, 2010
By MediaShift

What will the journalism landscape look like five to 10 years from now? The megatrend of unbundled, specialty-focused niche sources of online information likely spells doom for many of today's lumbering media giants. But opportunities abou...
Read more »

Tags: , , , , , , , , ,
Posted in MediaShift - NPR, Publishers | View Comments