
Yahoo (NSDQ: YHOO) and big directory publisher Dex One are expanding their local advertising partnership, which lets advertisers who buy listings on Dex One’s DexKnows search site place their ads on Yahoo Local search results as well. The deal comes as Yahoo is renewing focus on local ad sales and...
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Tags: Advertising, companies, local, Search, yahoo
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BringMeTheNews, a local news startup based in Minneapolis, has raised $1 million in funding from business information firm The Dolan Company and Twin Cities’ PR firm Padilla Speer Beardsley. The startup primarily aggregates news pieces from local publications like Minn Post and the Star...
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Tags: Advertising, local, ma-venture-capital, Money, venture capital
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A year after EveryBlock was sold to MSNBC.com, the hyperolocal aggregator is beginning to focus on increasing the distribution of its feeds, which include the latest 911 dispatches, restaurant inspections, and local news pieces—all filtered by location.
Founder Adrian Holovaty tells us EveryBlock is launching an “intensely” customizable widget today, which...
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Tags: Advertising, companies, local, media-publishing, microsoft, msnbc, Online News, technologies-formats
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Microsoft’s MSN, which introduced new ‘Local Edition’ pages as part of its big homepage overhaul earlier this year, is now adding localized deals to those pages as part of a relationship with Gannett-owned ShopLocal. The ‘Local Edition’ pages, which let visitors see local weather, traffic, news stories, and restaurant...
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Tags: Advertising, companies, gannett, local, microsoft, MSN
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A few days after its newspaper sibling A.H. Belo (NYSE: AHC) reported narrowing its losses, local broadcaster Belo Corp. (NYSE: BLC) posted some very healthy profits and revenue numbers. Among them was a 14 percent jump to $8.1 million in online revenues tied to its 20 TV station...
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Tags: Advertising, broadcast, earnings, local, media-publishing, Money, tv
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Interpublic Group’s Mediabrands is building up its hyperlocal unit Geomentum by adding former Forrester analyst Lisa Bradner has its first president. She’ll head up account management and consulting, as the company expects to expand into client categories such as restaurant, retail, and banking. In addition, she’ll be working with Mediabrands and the various IPG...
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Tags: Advertising, industry-moves, local, marketing
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Despite the big push that Ask.com’s latest relaunch got this week, parent company IAC (NSDQ: IACI) doesn’t expect it to set the world on fire. During the company’s Q2 conference call, analysts had a lot of questions about the IAC search vehicle, which is now emphasizing direct questions and...
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Tags: Advertising, companies, IAC, local, marketing, Search
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With display advertising making a comeback this year, local TV stations are trying to see if they can capitalize on the resurgence. On the heels of Yahoo’s recent display deals with Gannett’s and Media General’s local broadcast websites, NBCU is now covering its owned and operated stations with an in-house...
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Tags: Advertising, broadcast, companies, local, media-publishing, NBC Universal, tv
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Since the Supreme Court struck down limits on corporate spending on political candidates ads, media companies have been salivating over the expected deluge related to this fall’s midterm elections. Online advertising should be an even bigger factor in the this time out than it was two years ago, and AOL (NYSE: AOL)...
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Tags: Advertising, aol, companies, local, marketing, media-publishing, political-content
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Although Media General (NYSE: MEG) posted a net loss in Q2 due to higher interest rates on its debt and other expense-related items, the newspaper publisher and broadcast owner did have positive results that will likely bode well for the rest of the industry. In particular, online classifieds were up nearly 16...
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Tags: Advertising, earnings, local, media-publishing, Money, newspapers
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