How niche is too niche? The case of gay news blogs
According to David Carr, niche news sites have the edge in the media world. Giant ocean liners like AOL and Yahoo are being outmaneuvered by the speedboats zipping around them: relatively small sites that have passionate audiences and sharply focused information. As it turns out, though, niche isn’t always profitable. Take gay news sites and...
Media Decoder: Sponsorship of This Series Is No ‘Drag’
The Absolut vodka brand returns as a presenting sponsor for the third season of "RuPaul's Drag Race," as advertisers increasingly customize content for shows on individual cable channels.
