3 things BuzzFeed News thinks about before sending a push alert

Earlier this month, President Donald Trump met Australian prime minister Malcolm Turnbull in New York. While the big story in the U.S. that day was the passage of the Republican healthcare bill in the House of Representatives, the meeting was major news in Australia. As a result, BuzzFeed News decided to send an alert to its app users who have chosen to follow Australia news in its news app. The alert read: “There were some delays, but Malcolm Turnbull and Donald Trump finally met in person. Here’s how it went down. 👴🏻 ❤️ 👴🏻 ” Yes, it included the emoji, which has purposefully become a hallmark of the BuzzFeed News app, Brianne O’Brien, the lead news curation editor at BuzzFeed’s London office said on a panel at the ONA Dublin conference on Friday. After BuzzFeed launched its news app in 2015, two-thirds of the downloads were from
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The Guardian’s Mobile Innovation Lab tested live commentary on the presidential debate, in push alerts

screenshot_20160926-204406Who won the first 2016 presidential debate? The answer still depends on who you ask, but The Guardian’s Mobile Innovation Lab sent a handful of sizzling takes from Guardian U.S. Opinion desk columnists Lucia Graves and Richard Wolffe to guide debate watchers through Monday night’s faceoff, all in the form of notifications (Android only at the moment, or through the Chrome browser on desktop). Real-time commentary in the form of notifications is the latest in a string of experiments run by the Guardian lab, which has tested everything from auto-updating interactive push alerts to quizzes embedded within push notifications. (Disclosure: Knight, a funder of the Guardian’s Mobile Lab, is also a supporter of Nieman Lab.) guardian-mobile-notificationLast night’s alerts were intended to supplement regular breaking news alerts from the Guardian app: “By any rational measure, Clinton won this debate hands down. The only question is whether voters Continue reading "The Guardian’s Mobile Innovation Lab tested live commentary on the presidential debate, in push alerts"

The Guardian is testing putting quizzes inside push notifications (and more) during the Rio Olympics

Our friends over at the Guardian Mobile Innovation Lab are running another fun experiment stretching the current imagination on what can be delivered via mobile push notifications — this time around the Olympics, which open in Rio today. (Android users, sign up to participate here.) Unlike its previous experiments, which focused on single-day (or night) news events, like the June 7 presidential primary or the EU Referendum, this new notifications series will be a sustained experiment through the duration of the summer games. The team will be sending out four different types of notifications, including the intriguing format of actual quizzes within each Android push alert.
Daily Medal Count Leaderboard
— These notifications will arrive around 11:30 EST after the close of each day’s competition and show the top three countries in the overall medal count with their total number of gold, silver, and bronze medals won
— Don’t Continue reading "The Guardian is testing putting quizzes inside push notifications (and more) during the Rio Olympics"