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Posts tagged "main street connect"

The newsonomics of defense and offense

Walter Hussman deserves a good laugh. Hussman, publisher of the Arkansas Democrat-Gazette, defied conventional wisdom and walled off his local reporting content, back in 2002. Why give away on the web what you made people paid for in print? Looking at the web, he reasoned that readers would stop paying for print if they got...

Networks Aim to Solve Local Ad Puzzle for Hyper-Local Sites

Local advertising is back in style, at least among some big national media companies, and that attitude shift has fueled changes for hyper-local and micro-local news sites.

While small independents might not yet feel the financial benefits of an increased focus on local advertising, some site owners are seeing increased interest in the content they generate...