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Posts tagged "MarketingShift"

It’s True: We Really Are All Publishers Now, Including Brands

Though it's a relatively new idea, the phrase, "We're all publishers now" already has become somewhat of a cliché.Seriously. Let me Google that for you. I'll wait while you go look ...Back? See what I mean? More than a full page of...

Breakthrough Websites for Young Women, by Young Women

A new generation of young women has begun to make their mark online, combining entrepreneurial energy with the hardwired digital fluency that typifies the so-called digital natives.Here are two stories of such women, both 26 years old, w...

Self-Published Authors Still Rarely Make the Jump to Publishing Houses

For many self-published authors, a traditional publisher is an elusive dream. It means a team of professionals taking over marketing, advertising, publicity and the mechanics of publishing one's own book on paper and electronically. It mea...

Why Publishers Are About to Go Data Crazy

The following is a guest post from Sachin Kamdar, the CEO and co-founder of Parse.ly. Currently in stealth, Parse.ly provides a new set of performance metrics, specifically tailored to publishers' needs. Here, Kamdar explores the new age o...

7 Ways Salespeople Can Better Understand the Editorial Side of News

There was quite a reaction to my previous column, suggesting editors learn more about, and cooperate with, the business sides of their organizations.This time, I'd like to talk to people on the business side about how they can cooperate ...

Real Life, Only Better: Augmented Reality Takes Off

My favorite technology -- augmented reality, or AR -- lets anybody feel like Harry Potter, except that you make magic with a computer or mobile device instead of a wand. I call it "real life, only better" because it takes a live...

How to Partner With a Pro on Your Self-Published Book

Business content is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and...

How to Get Your Self-Published Book in All Kinds of Stores

Business content is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and...

The Importance of Understanding the Growing U.S. Latino Market Online

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Business content on MediaShift is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the

SmashingDarling, 20×200 Push Independent Fashion, Art Online

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...

13 Principles for How Media Companies Should Use Data

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...

13 Principles for How Media Companies Should Use Data

Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public relations or social marketing professi...