This post is by Laura Hazard Owen from Nieman Lab
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If you’re a news organization sending out email newsletters with Mailchimp, you probably know that the company offers some metrics so you can track how your newsletters are doing. But if you want to know how your organizations’ newsletters are doing compared to those from other publishers, there hasn’t really been a way (beyond keeping your eyes open for random brags and gossip). And open rates can be a faulty metric. On Tuesday, the Shorenstein Center launched the “email benchmarking tool,” which news orgs can use both to track how their newsletters are doing according to six key metrics and to get a better picture of how their newsletters are doing to compared to others. (The tool was created as part of Shorenstein’s Single Subject News Project, which is funded by Knight; here’s some of its recent research on email newsletters.) Hong Qu, Shorenstein’s director Continue reading "How’s your newsletter doing compared to other news orgs’ newsletters? This tool lets you find out"