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Posts tagged "mommy bloggers"

Are mommy bloggers’ power overstated?

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A public relations blackout for mom bloggers

Trisha Haas told me this morning that she receives between 50 to 60 pitches a day from P.R. reps, and an additional 15 to 20 follow-ups from people she hadn’t responded to within 24 hours of their initial emails. For the past year Haas has been writing for Momdot, a mom blog that also serves...

Some Bloggers Welcome FTC Scrutiny for Paid Reviews

When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies -- which paid people to hype products to their peers -- to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would...