Media

http://s.erious.ly

Posts tagged "monetization"

Condé Nast: magazine publisher, app inventor

(A Santa clause: Spoilers lie ahead.) Last week Condé Nast debuted a free web app called Santa’s Hideout, a registry for children’s Christmas gifts. Kids browse a virtual toy store and build a wish list; parents set spending limits and share the list with friends and family. If someone buys a gift, Santa checks it......

Your 2011 holiday gift guide, brought to you by the news

If you want to save journalism, you might turn to journalism this year for all your Christmas shopping. This weekend at NewsFoo, an O'Reilly "un-conference" for about 170 journalists and tech disrupters, the tech writer Mónica Guzmán posed a question: "Can't we [news organizations] sell anything besides articles?" Yes, it turns out, and there are...

Filmmaker: Forget Festivals, Go Online Instead

Film festivals used to be the go-to-place for aspiring filmmakers. Nowadays, they're a place to go and have some fun with your crew. If you're serious about getting your films in front of an audience, you have to release them online, says Andrew S Allen.

State-run papers from China and Russia buy convincing advertorial sections on the WaPo’s website

Clicking around the Washington Post, you stumble onto the types of stories you'd expect a national newspaper to cover, like "Judges free homeowners from foreclosure mess" or "Obama reaches out in Indonesia." But then you might come across something like "A panda dream that comes true," a story about young people from...

Loose ties vs. strong: Pinyadda’s platform finds that shared interests trump friendships in “social news”

There isn't a silver bullet for monetizing digital news, but if there were, it would likely involve centralization: the creation of a single space where the frenzied aspects of our online lives -- information sharing, social networking, exploration, recommendation -- live together in one conveniently streamlined platform. A Boston-based startup called Pinyadda wants to...

AOL Officially Adds 5Min to Its Roster. Next?

Here's the official press release announcing AOL's acquisition of 5Min Media. Sources familiar with the transaction tell me it's an all-cash deal at the high end of the $50 million to $65 million range I reported earlier today. So let's call it $65 million.

YouTube Serving 2B Video Ads Each Week

YouTube's ability to monetize user-uploaded video content has increased substantially over the last year, with the Number 1 online video site serving ads against two billion videos a week, according to the New York Times. That's an increase of about 50 percent over last year.

Exclusive: Twitter’s Next Moneymaker–"Promoted Trends"

Twitter has just started rolling out its ad platform. But the company already has an idea for a new product: Can it turn its head-scratching "trending topics" feature into a useful revenue generator?

Twitter Ad Potential: Huge (Source: History, Users’ Love of Searching)

Regarding that last post about Twitter and monetization, I haven't changed my mind on all of it, but for the projection/prediction part about Twitter potentially putting up very modest ad revenue numbers in the first two years. That part, I realize, is wrong!

Certainly, they're well behind Facebook in many areas (revenues included) and...

LIVE from New York: Twitter Pitches Ads to Madison Avenue

Twitter has quietly been reaching out to marketers about its new ad platform for a few months, but now it's a full-fledged marketing blitz. COO Dick Costolo takes his marketing message to ad buyers.

Google CEO Eric Schmidt: “I Have a Special Spot for Apple in My Heart”

Eric Schmidt's tender feelings for Apple won't stop Google from competing directly with Apple's iPhone: The company spent much of the time on its Q4 earnings call discussing its large mobile ambitions--without talking about specifics, of course. Meanwhile, the search giant posted a big jump in quarterly revenue. But not enough for twitchy investors, who...

AOL’s Google Reunion Grows Yet Again: Former YouTube Ad Guy Shashi Seth Joins Up

sethOf course, Time Warner's AOL has hired yet another Google veteran. That's what the company does under the Tim Armstrong regime. Today's example: Shashi Seth, the one-time "monetization" boss at YouTube, who was most recently running sales at Cooliris. His new job: Senior vice president of...