It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”
Briefing Media Takes Farmers And Doctors Off UBM’s Hands
B2B publisher UBM is off-loading its UK magazines for farmers and doctors, as it looks to further exit the direct content publishing business in favour of data, marketing and events.
Update: Facebook Has A Mobile Card Up Its Sleeve In Addition To Advertising
Much has been made of the mobile risks that Facebook laid out in its S-1 IPO filing earlier this week. Essentially, it’s seeing/pushing massive growth in mobile, but it still hasn’t tried out advertising, its most effective route to revenues, on this platform. That’s not to say it won’t. But meanwhile, there is another area...
NYT Co Sees Drop In Earnings But 20% Rise In Digital Subs
Higher online circulation was a small bright spot in an otherwise gloomy earnings report for the New York Times Company (NYSE: NYT), which is still looking for a CEO who can implement a comprehensive digital strategy.
New York Times Co To Expand Bits, Well Blogs As Part Of Digital Strategy
A New York Times (NYSE: NYT) executive said on an earnings call today that the company would enhance its technology and health blogs. The move is part of the NYT’s larger digital strategy, which has been buoyed by subscriber increases but is also being dragged down by problems at its About.com unit.
Now Facebook Must Prove To Wall Street Its Ads Really Work
Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must find that proof. But experimenting on Wall Street, as well as Madison Avenue, could prove challenging.
The Facebook IPO Lowdown 2-1-12
» Facebook’s biggest risks explained (ReadWriteWeb)
» Is Facebook’s IPO the start of something, or the end? (GigaOm)
» Zuckerberg claims “We don’t build services to make money” (Forbes)
» IPO filing says that Zynga accounted for 12% of Facebook’s revenue in 2011 (TNW)
» From founders to decorators, Facebook riches (NYT)
2.7 Billion Daily Likes And Other Key Numbers From Facebook’s S-1
Facebook‘s nearly 200-page S-1 filing appears to have crippled the Securities and Exchange Commission’s Edgar website with the mass of people going there to take a peek at the social network’s numbers. That traffic may well be matched by the weight of numbers in the filing itself. Here’s a look...
2.7 Billion Daily Likes And Other Key Numbers From Facebook’s S-1
Facebook‘s nearly 200-page S-1 filing appears to have crippled the Securities and Exchange Commission’s Edgar website with the mass of people going there to take a peek at the social network’s numbers. That traffic may well be matched by the weight of numbers in the filing itself. Here’s a look...
AOL: Ads Up By 10%; Not Enough To Make Up For Subscription, Other Declines
AOL (NYSE: AOL) today reported that its strategy to turn around its advertising business is definitely paying off, with sale up by 10 percent on the year before. But that wasn’t enough to make up for declines in subscriptions and other areas, resulting in a net decline in revenues for Q4.
