Twitter Start-Up Funding, By The Numbers

New funding may be sluggish, but there’s at least one category that investors are more than happy to pour money into: Twitter-related startups. On its blog today (via Silicon Alley Insider), startup site ChubbyBrain tallies up the action and finds that to date, $23 million has been put into 11 startups hoping to make a business around the microblog. (That’s half the $55 million that Twitter itself has raised). In a sign, perhaps, that investors aren’t quite sure how to place their bets, however, no one sub-sector accounts for the majority of the startups getting funded — and most of the investments tend to be small. However, expect search-related fundings to take the majority of funding amounts going ahead, considering how the debate around Twitter is now moving from adoption to real-time search and discovery. Analytics is likely to the second biggest pie, as publishers and marketers try
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Digital Marketer Sapient To Buy Nitro Group

Acquisitions of ad networks have ground to a halt in the past year. But Sapient still wants to do some shopping. The digital-marketing firm said it intends to buy Nitro Group. Terms of the acquisition weren’t disclosed, but the WSJ cites a source close to the companies as valuing the deal at $50 million. The combo will extend Sapient’s presence across four continents, by connecting with the offices belonging to New York-based Nitro, which was founded in Shanghai. Although it runs an ad net, Nitro is considered a full-service agency. The deal is a twist on the usual arrangement, where a traditional ad firm buys a digital one. The recession will likely force a combination of all kinds of ad agencies, as the business continues to struggle amid a severe pullback in client spending across the board. Release