To Rebuild Rural Media Ecosystems, Think Locally

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. After reading the flood of soul-searching think pieces on the media that followed the 2016 presidential election, it’d be easy to come away with the impression of an industry in crisis. While there’s no question that news organizations need to start spending more time in rural communities, and listening more carefully to the people who live there, there’s also reason for optimism: those pieces also highlight a wealth of journalism projects that put listening, dialogue, and collaboration front and center. One particularly encouraging theme that’s emerged is an emphasis on the importance of pre-existing media ecosystems in rural communities. As Josh Stearns of the Democracy Fund and Stanford University Knight Fellow Heather Bryant have written, news organizations grounded in the communities they’re covering are better-positioned to build credibility and trust than “parachute”
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Must Reads in Media & Technology: March 28

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. Democracy Fund and First Look Media Provide $12 Million in Grant Funding for independent and Non-Profit Journalism (Joe Goldman / Democracy Fund) 2. Tronc’s Second-Largest Shareholder Raises Corporate Governance Questions (Lukas I. Alpert / Wall Street Journal) 3. Google and Facebook Can’t Just Make Fake News Disappear (Danah Boyd / Back Channel) 4. Mobile-Focused Startup Quartz Manages to Actually Turn a Profit on Digital Journalism (Matthew Flamm / Advertising Age) 5. Software Engineer Starts Unlikely Business: A Weekly Newspaper (Rick Rojas / New York Times) 6. The Times’ Subscription Sales Jump 200 Percent Since Pivoting From Breaking News (Jessica Davies / Digiday) Get the Daily Must Reads in Your Inbox!

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