Posts Tagged ‘ NewspaperShift ’

Don’t Blame the Content Farms

July 26, 2010
By MediaShift
Don’t Blame the Content Farms

From a business perspective, traditional journalism is rather inefficient.Stories are chosen by a small group whose members often have similar experiences and outlooks. With little knowledge of true market demand, they assign the sto...
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The Case for Turning Around Print Media Companies

July 14, 2010
By MediaShift

This article was co-authored by Neil Heyside.The media and publishing industry -- and print publishing in particular -- doesn't have to show up to its own funeral.There's still opportunity to enable profitable, desirable businesses. We...
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How Immersive Journalism, Games Can Increase Engagement

July 7, 2010
By MediaShift
How Immersive Journalism, Games Can Increase Engagement

The average reader spends 25 minutes a day reading the newspaper, while the average online user spends 70 seconds a day on a news site, according to data from Hal Varian, Google's chief economist. (JD Lasica has more on this presentation.)...
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5Across: Arts Criticism in the Digital Age

June 29, 2010
By MediaShift
5Across: Arts Criticism in the Digital Age

5Across is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.As newspapers ...
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6 Takeaways from ‘TechDirt Saves Journalism’ Event at Google

June 18, 2010
By MediaShift

What will the journalism landscape look like five to 10 years from now? The megatrend of unbundled, specialty-focused niche sources of online information likely spells doom for many of today's lumbering media giants. But opportunities abou...
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Barnett: Advocacy, Membership Groups to Push Non-Profit News

June 7, 2010
By MediaShift
Barnett: Advocacy, Membership Groups to Push Non-Profit News

The erosion of the traditional business model for news has led many to go down the non-profit path. The result is a slew of new non-profit news websites. The Bay Citizen, which launched at the end of May, is the newest and...
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Why Journalists Should Learn Computer Programming

June 2, 2010
By MediaShift
Why Journalists Should Learn Computer Programming

Yes, journalists should learn how to program. No, not every journalist should learn it right now -- just those who want to stay in the industry for another ten years. More seriously, programming skills and knowledge enable us traditional j...
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Canwest Buyers, OpenFile Bet on Value of Local News in Canada

May 13, 2010
By MediaShift
Canwest Buyers, OpenFile Bet on Value of Local News in Canada

Two Canadians took a gamble that local news still matters this week. The two represent the hopes of both old and new media.

One was a $1.1 billion buyout (in Canadian dollars) of Canada's largest newspaper chain, the Canwest newspapers, led by experienced news executive Paul Godfrey.

The other was the launch of a hyper-local,...
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OurBlook Roundup: Journalism Will Survive in Digital Age

May 4, 2010
By MediaShift
OurBlook Roundup: Journalism Will Survive in Digital Age

OurBlook.com is a website that gathers opinions from today's top leaders in the hopes of collaboratively finding tomorrow's solutions. It is funded by Paul Mongerson, a retired CEO who has a long history of philanthropy in the journalism...
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Newsrooms Should Use Blogs to Battle Bloat, Complexity

April 22, 2010
By MediaShift
Newsrooms Should Use Blogs to Battle Bloat, Complexity

Media professor and writer Clay Shirky recently wrote about The Collapse of Complex Business Models on his blog. That post was in turn inspired by Joseph Tainter's 1988 book, "The Collapse of Complex Societies." Shirky wrote:

When the value of...
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