One hundred and seventy-four days remain until the United States’ midterm elections (421 until the next presidential election, but who’s counting) — which means there’s still time to “evolve” how polling is conducted. The 2016 presidential election wasn’t polling’s shining moment, with many post-mortems pointing to opinion polls misleading election forecasters and underestimating now-President Trump’s support. It didn’t help that some polls were tied to news organizations that don’t really have the resources anymore to support this work — at least doing this work well. There’s no perfect poll aside from (maybe) the ballot itself, but the polling system — both conducted by the media and reported on in the media — has faced critics since long before November 8, 2016. These issues contributed to the Associated Press’ and Fox News’ departure from the Election Day polling data shared by the major networks last year. But now the wire Continue reading "Exiting the exit poll: The AP’s new plan for surveying voters after a not-so-hot 2016"
The president of the United States, both an avid consumer and a vicious antagonist of news, will in one breath vilify the (FAKE NEWS) media and in the next praise Fox for its ratings. The American people have a similarly uneven relationship with the news. Americans’ trust in media fell last fall to its lowest point since Gallup began polling on the issue in 1972, driven in large part by growing distrust from Republicans. But while a slim percentage of Americans regard “the news media” in abstract as trustworthy, when asked specifically about news outlets they consumed most often, more people had favorable views, according to a new study released Wednesday from the Media Insight Project (a collaboration between the American Press Institute and The AP-NORC Center for Public Affairs Research). Just 17 percent of Americans said they found “the news media” in general to be “very accurate,” but asked
Continue reading "Americans don’t really like the media much — unless it’s their go-to news outlets you’re asking about"