5Across is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.What are conte...
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From a business perspective, traditional journalism is rather inefficient.Stories are chosen by a small group whose members often have similar experiences and outlooks. With little knowledge of true market demand, they assign the sto...
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In my first article for our special Beyond Content Farms series, I examined the opportunities available to writers at some of the biggest content farms. Today, I look at jobs covering hyper-local news.What hyper-local news organization...
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It's difficult for media people to search any job site these days without running into an ad for AOL's Patch. It seems equally difficult to read media news sites without finding a feature story about Connecticut's MainStreetConnect. Main...
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Local advertising is back in style, at least among some big national media companies, and that attitude shift has fueled changes for hyper-local and micro-local news sites.
While small independents might not yet feel the financial benefits of an increased focus on local advertising, some site owners are seeing increased interest in the content they...
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The pace of change for hyper-local news sites and related businesses is dizzying.
It's hard to keep up, especially if you try to pay attention to business moves made by large players, as well as innovations that bubble up from local, independent...
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