The Federal Trade Commission just released rules to regulate product endorsements not just in advertisements but also on blogs. (PDF here; the regs don’t start until page 55.)
It is a monument to unintended consequence, hidden dangers, and dangerous assumptions.
Mind you, I hate one of its apparent targets: Pay Per Post and its ilk,...
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FTC regulates our speech
Some Bloggers Welcome FTC Scrutiny for Paid Reviews
When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies -- which paid people to hype products to their peers -- to disclose their marketing campaigns, Brian Clark predicted at the time that these rules...
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