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BuzzMachine / Publishers

FTC regulates our speech

by Jeff Jarvis on Oct 5, 2009 • No Comments
The Federal Trade Commission just released rules to regulate product endorsements not just in advertisements but also on blogs. (PDF here; the regs don’t start until page 55.) It is a monument to unintended consequence, hidden dangers, and dangerous assumptions. Mind you, I hate one of its apparent targets: Pay Per Post and its ilk, which...
MediaShift - NPR / Publishers

Some Bloggers Welcome FTC Scrutiny for Paid Reviews

by MediaShift on Jul 10, 2009 • No Comments

When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies -- which paid people to hype products to their peers -- to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would...

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