- The company serves 22 communities across 34 cities in Texas, including Austin, Dallas-Fort Worth and Houston metro areas. It tailors the content of its newspapers to each community.
- Earlier this month, Community Impact Newspaper announced a new partnership with the Texas Tribune.
- Community Impact is able to distribute its free newspapers to more than 1.7 million households in Texas because of revenue it makes from advertisements. The company’s advertising model allows it to target ads to readers at extremely hyperlocal levels, even down to individual postal carriers.
- In September Continue reading "Futures Lab #187: Community Impact Newspaper"
Community Impact Newspaper is a hyperlocal news company that delivers a free monthly newspaper to every household in the geographic areas it covers. The company uses revenue generated from advertisements to serve 22 communities across Texas. John Garrett, founder and chief executive officer, explains what makes Community Impact’s targeted advertising model unique. Reporting by Rayna Sims
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