Your pocket is buzzing: 2017 was the year of push alerts and this new report illustrates why

A push alert is large, it contains multitudes. 2017 was a nutty year for push alerts, a Slate feature memorably showed. The timing is good for a new report, “Pushed beyond breaking: U.S. newsrooms use mobile alerts to define their brand,” released this week in collaboration between the Tow Center for Digital Journalism and the Guardian U.S. Mobile Lab. (Knight provided funding, and is also a funder of Nieman Lab.) The report is written by Tow senior research fellow Pete Brown, and I previewed some of his research last month. Brown monitored alerts from 31 iOS apps (this was an iOS-only study), plus 14 Apple News channels, over three weeks between June and July 2017, resulting in a total of 2,758 alerts. He also conducted 23 interviews with audience managers, mobile editors, and product managers from a number of U.S. news outlets. Since I
Continue reading "Your pocket is buzzing: 2017 was the year of push alerts and this new report illustrates why"

The Wall Street Journal tested live push notifications, with some help from the Guardian’s Mobile Lab

When the Bureau of Labor Statistics released its jobs report at the beginning of the month, news organizations unleashed their push notifications. On Friday morning, the Wall Street Journal tested live mobile push alerts for their jobs coverage, working closely with the Guardian Mobile Innovation Lab, which has been for the past year tirelessly testing a range of ideas for distributing news that make the most of people’s phone-reading preferences. Readers who arrived at the Journal’s mobile site or its Android or iOS apps were able to read its live coverage of the jobs numbers for July — but were also alerted with preview push notifications on updates as they read the existing analysis on the page (readers could dismiss and keep reading, or jump to the update from the push alert). Journal developers built the infrastructure for the live notifications, and its markets team reported on the event and Continue reading "The Wall Street Journal tested live push notifications, with some help from the Guardian’s Mobile Lab"

The Wall Street Journal tested live push notifications, with some help from the Guardian’s Mobile Lab

When the Bureau of Labor Statistics released its jobs report at the beginning of the month, news organizations unleashed their push notifications. On Friday morning, the Wall Street Journal tested live mobile push alerts for their jobs coverage, working closely with the Guardian Mobile Innovation Lab, which has been for the past year tirelessly testing a range of ideas for distributing news that make the most of people’s phone-reading preferences. Readers who arrived at the Journal’s mobile site or its Android or iOS apps were able to read its live coverage of the jobs numbers for July — but were also alerted with preview push notifications on updates as they read the existing analysis on the page (readers could dismiss and keep reading, or jump to the update from the push alert). Journal developers built the infrastructure for the live notifications, and its markets team reported on the event and Continue reading "The Wall Street Journal tested live push notifications, with some help from the Guardian’s Mobile Lab"

3 things BuzzFeed News thinks about before sending a push alert

Earlier this month, President Donald Trump met Australian prime minister Malcolm Turnbull in New York. While the big story in the U.S. that day was the passage of the Republican healthcare bill in the House of Representatives, the meeting was major news in Australia. As a result, BuzzFeed News decided to send an alert to its app users who have chosen to follow Australia news in its news app. The alert read: “There were some delays, but Malcolm Turnbull and Donald Trump finally met in person. Here’s how it went down. 👴🏻 ❤️ 👴🏻 ” Yes, it included the emoji, which has purposefully become a hallmark of the BuzzFeed News app, Brianne O’Brien, the lead news curation editor at BuzzFeed’s London office said on a panel at the ONA Dublin conference on Friday. After BuzzFeed launched its news app in 2015, two-thirds of the downloads were from
Continue reading "3 things BuzzFeed News thinks about before sending a push alert"

This is the story behind that double push alert The New York Times sent about Comey’s Trump memo

Just before 5:30 p.m. Eastern on Tuesday, millions of New York Times app users saw — twice — the news that ousted FBI director James Comey had written a memo detailing President Trump’s request that he stop the investigation into former national security adviser Michael Flynn. It was a major scoop for the Times, and, for the first time, it distributed the news to its mobile app users via two successive push alerts. “We know a lot of people get their news from pushes predominantly, said Eric Bishop, a Times assistant editor for mobile. “I think being able to tell two sides of this story — one that explained the main news and then the other that had that color with the quote — gave people Continue reading "This is the story behind that double push alert The New York Times sent about Comey’s Trump memo"

New York Post Apologizes After Hack Results in ‘Heil President Trump’ Mobile Alerts

The New York Post was the victim of what looks like an April Fool’s Day prank on Saturday. Someone, somewhere hacked into the system that sends push notifications in their mobile app, and the results were…interesting: Between the anti-Donald Trump messages (the Post has been, if anything, pro-Trump), the lyrics from Nirvana’s “Come As You Are,” and who knows what else, it was clear that something had happened and the New York Post had been compromised. Continue reading "New York Post Apologizes After Hack Results in ‘Heil President Trump’ Mobile Alerts"

Australia’s public broadcaster is using Apple News push alerts to reach new, younger audiences

Apple News sometimes gets forgotten about amid the discussion of Facebook and Twitter, but the platform is growing as a way for publishers to reach new audiences. With last year’s launch of iOS 10, Apple started letting publishers send users push notifications through the app, which comes preinstalled on all iOS devices. Apple also changed the on-boarding process, highlighting specific publications and encouraging users to enable alerts. For the Australian Broadcasting Corporation, the country’s public broadcaster, that’s added up to more than 1.3 million subscribers who’ve enabled push alerts since September. (Australia is home to roughly 23 million people, so that’s a noteworthy share in a short time.) ABC’s audience on Apple News is younger and more female than its readers on other digital platforms, and 75 percent of the people it reaches there are new to the brand, deputy mobile editor Lincoln Archer told me recently.
Continue reading "Australia’s public broadcaster is using Apple News push alerts to reach new, younger audiences"