3 things BuzzFeed News thinks about before sending a push alert

Earlier this month, President Donald Trump met Australian prime minister Malcolm Turnbull in New York. While the big story in the U.S. that day was the passage of the Republican healthcare bill in the House of Representatives, the meeting was major news in Australia. As a result, BuzzFeed News decided to send an alert to its app users who have chosen to follow Australia news in its news app. The alert read: “There were some delays, but Malcolm Turnbull and Donald Trump finally met in person. Here’s how it went down. 👴🏻 ❤️ 👴🏻 ” Yes, it included the emoji, which has purposefully become a hallmark of the BuzzFeed News app, Brianne O’Brien, the lead news curation editor at BuzzFeed’s London office said on a panel at the ONA Dublin conference on Friday. After BuzzFeed launched its news app in 2015, two-thirds of the downloads were from
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This is the story behind that double push alert The New York Times sent about Comey’s Trump memo

Just before 5:30 p.m. Eastern on Tuesday, millions of New York Times app users saw — twice — the news that ousted FBI director James Comey had written a memo detailing President Trump’s request that he stop the investigation into former national security adviser Michael Flynn. It was a major scoop for the Times, and, for the first time, it distributed the news to its mobile app users via two successive push alerts. “We know a lot of people get their news from pushes predominantly, said Eric Bishop, a Times assistant editor for mobile. “I think being able to tell two sides of this story — one that explained the main news and then the other that had that color with the quote — gave people Continue reading "This is the story behind that double push alert The New York Times sent about Comey’s Trump memo"

New York Post Apologizes After Hack Results in ‘Heil President Trump’ Mobile Alerts

The New York Post was the victim of what looks like an April Fool’s Day prank on Saturday. Someone, somewhere hacked into the system that sends push notifications in their mobile app, and the results were…interesting: Between the anti-Donald Trump messages (the Post has been, if anything, pro-Trump), the lyrics from Nirvana’s “Come As You Are,” and who knows what else, it was clear that something had happened and the New York Post had been compromised. Continue reading "New York Post Apologizes After Hack Results in ‘Heil President Trump’ Mobile Alerts"

Australia’s public broadcaster is using Apple News push alerts to reach new, younger audiences

Apple News sometimes gets forgotten about amid the discussion of Facebook and Twitter, but the platform is growing as a way for publishers to reach new audiences. With last year’s launch of iOS 10, Apple started letting publishers send users push notifications through the app, which comes preinstalled on all iOS devices. Apple also changed the on-boarding process, highlighting specific publications and encouraging users to enable alerts. For the Australian Broadcasting Corporation, the country’s public broadcaster, that’s added up to more than 1.3 million subscribers who’ve enabled push alerts since September. (Australia is home to roughly 23 million people, so that’s a noteworthy share in a short time.) ABC’s audience on Apple News is younger and more female than its readers on other digital platforms, and 75 percent of the people it reaches there are new to the brand, deputy mobile editor Lincoln Archer told me recently.
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Iterate, iterate, iterate: How The Wall Street Journal made its push notifications more attention-worthy

Last August, The Wall Street Journal set a push alert about a story about how alcohol companies are responding to new research that shows consumption of adult beverages might increase the risk of cancer. The notification could’ve been a fairly staid report on industry trends, but the Journal decided to try and make the story more relatable. “Moderate drinking is under fire and alcohol companies are pushing back,” the alert read, recalled Journal mobile product manager Greg Emerson. “It is an analysis piece of trends going on in the alcohol industry with implications for alcohol and beverage companies, but we were able in that push to give the news that alcohol companies need to devise new strategies to combat social changes and behavioral changes that lead to people drinking less, and we were able to make that clear but also make it pretty human and pretty relatable,” Emerson said. With Continue reading "Iterate, iterate, iterate: How The Wall Street Journal made its push notifications more attention-worthy"

The Guardian will push up-to-the-moment election results to smartphone lock screens Tuesday

How do you plan on tracking the election results as they come in Tuesday night? (Anxiously? Obsessively? Dripping with sweat?) Guardian U.S. hopes you’ll check your phone’s lock screen: Following tests of push notifications around the Brexit decision and during the first U.S. presidential debate, The Guardian U.S. Mobile Innovation Lab will send real-time updates to app users’ lock screens on November 8. The Mobile Innovation Lab announced Friday:
The lab, working with the Guardian’s in-house app development team, will bring real time updates not just to the web or within an app, but to the lock screen for the first time. The updating alert will deliver instantaneous, up-to-the-minute results with the latest Associated Press election data, automatically loaded directly to lock screens for Guardian app users who sign up. Readers will receive the latest information within one continuously updated notification, which will be always visible
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Mic is now sending iPhone push notifications with videos that play right on the lock screen

Video has taken over social media, and now it’s coming for your lock screen. Today Mic is launching a revamped version of its MicCheck iPhone app (now called simply Mic) that primarily focuses on push alerts, taking advantage of the rich notification capabilities in iOS 10 to offer video, photos, and text alerts accessible on the lock screen through 3D Touch. If you press down on a Mic alert, it’ll open to play the video or show other content. Mic hopes that the coverage in the notifications will be sufficiently self-contained that users won’t actually have to ever open the app. Users can follow any of 12 different topics — from breaking news and the 2016 election to feminism and Black Lives Matter. “We don’t expect them to sign up for 12 topics — that would be a lot of pushes a day — but we do think we’ve hit on
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