It was five years ago that Nokia (NYSE: NOK) executives brushed off the idea of Apple (NSDQ: AAPL) as “not a threat” to Nokia’s top position in mobile sales. After all, Apple was only making smartphones and Nokia was still leading in that still-niche category, as well...
Report: Broadcast Networks Will Get 8% Higher CPMs At Upfront This Year
The rush of content announcements from video companies in recent days, from players like YouTube (NSDQ: GOOG) and Hulu, has caused a number of people to suggest that internet video has reached a new tipping point with consumer and advertiser adoption. But if it has, it doesn’t appear to coming at the expense...
Advertising: A Media Lab Will Test Consumers’ Reactions – Advertising
Time Warner creates a center, complete with a faux living room, where researchers can analyze how viewers respond to shows and movies.
Tablets: Apple’s Lead Narrows Among Widening Field Of Android Makers
With the tablet market now overtaking PC sales, all eyes are on which platform will dominate this next generation of computing devices. A report out today from Strategy Analytics said that for Q4 it was Apple (NSDQ: AAPL), the company that effectively created the market for tablets two years...
2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine
A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market data.
Analyst To Studios: It’s Time To Force Early VOD On Theater Chains
With both the theatrical and home video channels in revenue decline, and amid panic that digital piracy will soon crest into a tidal wave, BTIG Research analyst Richard Greenfield says Hollywood must once and for all scrap its long-sacred policy of releasing movies in theaters several months before offering them for video on demand. It’s...
Carriers Have Only Around 100 Million Pay-TV Users, Less Than 60% Via IPTV
Some numbers out today that underscore the challenge telecoms operators have had in attracting customers to their pay-TV platforms, including the newer services like IPTV, against competition from incumbent TV providers and the growing allure of over-the-top services, from Netflix (NSDQ: NFLX) to YouTube.
Is This The Year Ad Spending Online Tops Print?
Internet advertising in the U.S. will once again post 20 percent-plus yearly growth this year, and, for the first time, surpass print ad spending, according to a new forecast.
ComScore Study: A Third of Ad Impressions Are Never Seen
ComScore (NSDQ: SCOR) has released its first ad-verification tool since acquiring Seattle’s AdXpose for $22 million in mostly stock last August. But perhaps the more interesting piece of the company’s announcement Wednesday was its claim that some 30 percent of ad impressions on the web never actually meet up with an...
Facebook Is Totally Not an Echo Chamber, Says Facebook
All those posts, updates, likes, etc., from people you don't really know? Really helpful, says the social network with 800 million users and counting.
The Year Of The Dumb And Dumber, Sub-$100 Smartphone – 500 Million Of Them
We’ve heard about how the boom in smartphone popularity, the dropping cost of components and the rapid rise of Android, a “free” smartphone OS, has led to a number of handset makers driving down the price for smartphones—with devices selling for less than $100 becoming more and more of a reality. Now, consultants at
Interactive TV Advertising: Not Huge Now, Will This Be The Year It Grows?
Last week’s CES event brought a clutch of announcements around interactive TV services—specifically around more content getting pushed to devices. That points to growing attention to the medium: will advertising follow?
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