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Posts tagged "revenue opportunities"

Advertising Resources for Local Sites: Trafficspaces

Interviewed by Jennifer McFadden Describe your product/service. Our primary product is the Trafficspaces – a self-service ad management tool. Take a look at our demo. How can Trafficspaces help local publishers? Each publisher gets its own Ad Store, which is dedicated ad management site. A publisher’s Ad Store • allows advertisers to buy ads directly...

Advertising Resources for Local Sites: Ad Avengers

Interviewed by Jennifer McFadden Describe your product/service. Ad Avengers helps advertisers and publishers connect directly. We also provide a listing and briefing process for the creative element of display advertising. Our experience has been that ad networks and ad exchanges overlook smaller publishers who have vibrant communities, so we help publishers monetize these communities and...

Advertising Resources for Local Sites: Adility

Interviewed by Jennifer McFadden Describe your product/service. Adility is a hyperlocal distribution hub that connects online publishers and local advertisers in a way that enables local advertisers to promote local advertising content (coupons, daily deals and prepaid cards) to a publisher’s customers. Publishers benefit by providing their users with unique local commerce content thereby increasing...

Advertising Resources for Local Sites: InstiAds

Interviewed by Jennifer McFadden Describe your product/service. InstiAds is an easy-to-use, self-serve ad buying and management toolset that can be used on any platform. It was designed especially for small and local businesses. How can Instiads help local publishers? The cost of advertising sales is extremely prohibitive to local publishers, which are often small, extremely...

Advertising Resources for Local Sites: isocket

Interviewed by Jennifer McFadden Describe your product/service. isocket helps websites sell their own ads directly to advertisers. The seller/website can package their ads they way they want to, with their own rules and pricing. We offer a clean interface for buyers to easily purchase ad campaigns and for sites and bloggers to manage those campaigns....

Advertising Resources for Local Sites: PaperG

Interviewed by Jennifer McFadden Describe your product/service. Flyerboard is a virtual bulletin board for local publishers to show interactive local ads made from flyers, posters, or other print ads. How can PaperG help local publishers? The Flyerboard can enable publishers and their sales reps to easily display local ads made from existing print creatives. The...

Advertising Resources for Local Sites: Shoutback

Interview by Jennifer McFadden Describe your product/service. We provide a white label (private branded) Daily Deal application. How can Shoutback help local publishers? We primarily assist publishers by bringing incremental revenue along with new clients. How do you simplify the process of advertising online for local businesses? Our automated process allows for custom look and...

Advertising Resources for Local Sites

When it comes to selling ads, managing inventory, or helping local businesses create online advertising campaigns, most local sites readily admit they need all the help they can get. And while there is no secret sauce that magically increases revenue, a number of new companies have emerged to provide a variety of advertising solutions for...

NewBizNews Conference Videos: Selling

Mel Taylor (GrowthSpur) and Greg Swanson (Prism) know ad sales. Here’s their presentation on selling:

NewBizNews Conference Videos: Business Models and Q & A

At the New Business Models for (Local) News Conference on November 11, Jennifer McFadden (business analyst for the Knight Foundation-funded CUNY Project) and Jeff Mignon and Nancy Wang of Mignon Media present business models for hyperlocal sites and a new metro news organization.CUNY Graduate School of Journalism Professor Jeff Jarvis, business analyst Jennifer McFadden, and...

Next Steps: What We Heard, What We Need

At the end of our New Business Models for (Local) News Conference last week we asked a question we’ve been asking since our first go-round three years ago: What’s next? What do we, as practitioners of journalism, need to do to help sustain journalism in this new age? It seems there is still a simple two-word...

Hyperlocal Revenues, Yes, They’re High

The figures we used for our Hyperlocal model were based on three market sizes — small (20K), medium (35K), and large (60K) — supported by a broader Framework of local businesses and ad networks. Yes, our work assumes that “in a metro market of 5 million people, the hyperlocal network will be able to get 1.75...