Advertising: At Electronics Show, Some Surprising Nonelectronic Entrants – Advertising
Attendees at C.E.S. will find some low-tech products alongside the smartphones.
Advertising: Schick Uses Scent to Give Men’s Razor a Competitive Edge
Defying conventional wisdom that men would reject scented razors, Schick is selling what it says is the first men’s scented razor, the Xtreme3 Refresh.
Advertising: Schick Uses Scent to Give Men’s Razor a Competitive Edge
Defying conventional wisdom that men would reject scented razors, Schick is selling what it says is the first men’s scented razor, the Xtreme3 Refresh.
Advertising: A Lucky Few, This Band of Brothers, and the Less Blood Shed the Better
The consumer-goods giant Procter & Gamble, long associated with women’s products, is pitching to men with new ads for its Art of Shaving brand.
Advertising: An Insurgent Campaign for a Shaving Gel
The Web site for Edge shave gel, EdgeShaveZone.com, is featuring half a dozen short videos about everyday irritations, for the “Edge Anti-Irritation Zone.”
Advertising: Schick Razor Focuses on Comfort, Not Blade Count
If razors get any more blades, they will be hard to maneuver. So Schick is focusing on making the shave ever smoother.
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