You can now get a few additional features on Nuzzel for $100 a year

Nuzzel — the tweet-link-aggregation app that a certain kind of information consumer finds useful as an alternative to staring with horror into Twitter’s gaping maw all day — is now happy to take your money. This week, the company launched Nuzzel Pro, a subscription service costing $9.99 a month or $99.99 a year, that offers additional features. Right now, those features are a little thin — eliminating advertising (which the mobile app doesn’t currently have, but which is coming), allowing users to filter stories by keyword, and enabling a dark mode. Jonathan Abrams, Nuzzel’s founder and CEO, said additional Pro features would be added soon. Nuzzel’s core capabilities will remain free. Users connect their Twitter and Facebook accounts to Nuzzel and can follow the stories that the people they follow are sharing most. Nuzzel also lets users subscribe to or create their own newsletters or feeds of Continue reading "You can now get a few additional features on Nuzzel for $100 a year"

Who’s really driving traffic to articles? Depends on the subject: Facebook (lifestyle, entertainment) or Google (tech, business, sports)

When you’re publishing to Facebook, or tweaking a headline to align with some carefully honed SEO strategy, how closely do you take note of story topic? New research from suggests that news organizations trying to make the most of Facebook referrals and Google search traffic need to be extra discerning about story topic, as some — like lifestyle or entertainment — see the majority of their referral traffic coming from Facebook, while others — like tech, sports, and business — see the lion’s share of their traffic coming through Google search. (The findings were based on’s analysis of more than 10 million articles published last year by outlets within its network.) Lifestyle articles, for instance, get more than 87 percent of their external traffic from Facebook, and just 7 percent from Google search. (63 percent of that traffic also came from a mobile device.)
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A Quick Guide to Social Media Analytics for Publishers

This is a guest post and does not necessarily represent the views of this publication. For social media managers, social media analytics is both a blessing and a curse. On the one hand, social metrics used well can help to measure and even optimize performance. On the other, it’s difficult to determine which metrics really matter and what the best way it to translate these metrics into KPIs that the rest of the business can buy into. So, to help you work out how to use analytics for your business and how to make sure your analytics tools give you the data you need, we’ve put together this short guide for publishers that runs through the basics that every social media manager should know. It’s adapted from our Complete Guide to Social Media Analytics, a comprehensive breakdown of this evolving area of social media marketing.

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Remix: How to Produce Social Video with Adobe Spark

Remix is a recurring MediaShift feature about interesting and innovative journalism assignments, courses and curricula. Writers share ideas, lesson plans and links to encourage other instructors to adapt this material for their own classes. If you’re interested in sharing your approaches to be remixed at other schools, contact education editor Aileen Gallagher. Any of us who use social media have seen the short, snappy videos that offer summaries of news stories, often with no sound. As these “social videos” rise in popularity, journalism educators are looking to incorporate this style of video in the classroom. This style of social video marks a dramatically different approach from what many of us who teach multimedia reporting have emphasized in our lessons. (What, no audio?) The good news is it’s getting easier to find and use apps that can be used to teach students to create and publish short video stories. Continue reading "Remix: How to Produce Social Video with Adobe Spark"

“Who’s your 4chan correspondent?” (and other questions Storyful thinks newsrooms should be asking after the French election)

Efforts by online activists didn’t stop Emmanuel Macron from winning the French presidential election, but they were further proof that campaigns of misinformation, smears, and targeted leaks are now part and parcel of major democratic events. Pepe the frog may have been pronounced dead on May 8, but the movement that took cartoonist Matt Furie’s creation as its mascot lives on. As the dust settles on an extraordinary presidential campaign, here are some questions Storyful thinks newsrooms need to consider about how they will cover these new communication dynamics.

Who is your newsroom’s “4chan correspondent”?

Dismissing messaging sites such as 4chan as the preserve of disenchanted teenagers is no longer an option. During the French election, 4chan was where a number of campaigns targeting Macron were planned and coordinated. It was where documents purporting to link him to a Cayman Islands company were first published, and it was where Continue reading "“Who’s your 4chan correspondent?” (and other questions Storyful thinks newsrooms should be asking after the French election)"