Public or closed? How much activity really exists? See how other news organizations’ Facebook Groups are faring

When Facebook announced its pivot to Groups in the algorithm, publishers obediently pivoted as well. Some were already there — nurturing communities around a common thread, an event, or a locality, or gathering subscribers/fans in one centralized place. Some, honestly, seem plain thirsty for the eyeballs heading to their site content. That’d been part of Facebook’s olive branch (bait carrot?) to the news industry, though Campbell Brown’s recent comments drove that stake into the heart of the traffic promise that the Page → Group algorithm preference had already wedged in. But hey, maybe these groups could be a new opportunity for news organizations to circle up with those meaningful interactions. “I do worry this news is going to make ‘pivot to groups’ the new ‘pivot to video,’” one engagement editor at a U.S. publisher told us when we reached out to dozens of audience development and social media Continue reading "Public or closed? How much activity really exists? See how other news organizations’ Facebook Groups are faring"

Study Finds Instagram is Most Effective Social Platform for Nonprofits

Our Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers. Which social networks are most effective? How often do nonprofits post? What types of posts perform best? Finding answers to these questions is surprisingly difficult. In an effort to provide nonprofit marketers with better benchmark data, we performed an analysis of the Twitter, Facebook, and Instagram accounts of the 100 largest nonprofits in the United States. You can download a free copy of our study on how nonprofits use social media here. There are a ton of important insights in the full study, but perhaps the most interesting finding is how much higher engagement rates on Instagram are compared to Twitter and Facebook. For example, the median post for a
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Americans expect to get their news from social media, but they don’t expect it to be accurate

Lots of news on social media? Yep. Lots of accurate news on social media? Nope: That’s the mindset of the typical U.S. news consumer in 2018, according to a new Pew Research Center report on news use on social media platforms. Around two-thirds of U.S. adults say they get news from social media. (That figure is just about flat compared with 2017.) But 57 percent say they expect the news on social media to be “largely inaccurate.” (Pew interviewed 4,581 U.S. adults.) Convenience (cited by 21 percent of respondents), interacting with other people, speed, and timeliness are the top reasons that news consumers like getting the news from social media. The top-cited reason to dislike news from social: Inaccuracy. Silver lining? More respondents said accessing news on social media has helped them (36 percent) than that it has confused them (15 percent). But there
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