The launch of Netflix’s first original series positions the company right where it wants to be – competing against pay cable companies like HBO, Showtime and Starz. But whether Lilyhammer becomes a hit for Netflix (NSDQ: NFLX) or falls flat, don’t expect
the streaming video company to honor one very time-honored TV...
Will Netflix Kill Ratings For Pay Cable?
Media Decoder Blog: Facebook Now Must Balance User Experience and Investor Experience
Facebook has largely managed to avoid being seen as greedy, or potentially dangerous, but that gets complicated when you are sitting on billions of dollars in market value.
Media Decoder: The Breakfast Meeting: In Ads, Super Bowl Was Humdrum, Though Madonna Came to Play
Also, new media hopes in The Daily and BuzzFeed, and newspapers find hope in video.
A New ‘Stream Team’? Verizon And Redbox Take On Netflix
Offering perhaps the most defined threat to streaming movie leader Netflix (NSDQ: NFLX) so far, Verizon and Redbox parent company Cointstar are going into business together. The companies announced Monday they’re partnering on a new subscription video service that will combine Redbox’s DVD and Blu-ray rental strengths with video streaming through Verizon’s networks.
...Media Decoder: A Super Bowl Where Viewers Let Their Fingers Do the Talking
Twitter was abuzz with comments during the big game, reaching a peak of 12,223 posts per second, with a total of about 15 million.
Was Google’s Disastrous January A Passing Storm Or Sign Of Things To Come?
It’s a little stunning to contemplate how wrong things have gone for Google (NSDQ: GOOG) in just the first month of 2012, as the company hopes to put a disastrous January in the rear-view mirror with perhaps another tear-jerking Super Bowl ad this Sunday. Larry Page and Sergey Brin haven’t turned into Jim...
Grammy Awards partner with CBS for digital experience
In these heady two-or-three-screen days, the Grammy Awards are a classic case study for how an overdose of social media engagement can pay off Nielsen-wise. And this year, the tradition continues -- as does the tradition of struggling to get live performances online after the show.
Social TV And The Super Bowl: When Will Marketers Start Really Spending?
In case you missed it, Super Bowl XLVI is forecast to be a watershed year for the second-screen concept, the quest to extend the television-viewing experience beyond the TV and into a socially networked universe of mobile devices.
Poll: What Will Facebook Be Worth in 5 Years?
They say that history repeats itself, but that's so easy to forget. It was only as recently as 2006 that analysts were saying that MySpace was likely worth $15 billion (and I was spoofing that conclusion). And you can go back to older...
New Tech Partner Promises To Cut Netflix Streaming Bandwidth In Half
Netflix (NSDQ: NFLX) is hoping a new tech partner will help make its streaming more efficient to satisfy new bandwidth caps from internet service providers that come with potential financial penalties.
Mashable CEO Beats Oprah In Influence—At Least On Reuters’ New Site
In a new business-oriented social media site, Reuters (NYSE: TRI) aims to index “the most talked-about news, companies and influencers across the Web.” A better definition might be “what people are doing on Twitter.”
Now Facebook Must Prove To Wall Street Its Ads Really Work
Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must find that proof. But experimenting on Wall Street, as well as Madison Avenue, could prove challenging.
