Vevo’s “Hulu for Music” Gets a Prelaunch Boost: EMI Adds its Clips (But Not Equity) to the Mix

Vevo, the “Hulu for music videos” site that launches tomorrow, just got a bit bigger: In addition to clips from owners Sony (SNE) and Universal Music Group, the site will also offer EMI Music Group’s videos.

The release I’ve reprinted below doesn’t spell this out, but I’m told that EMI is only licensing its videos to the venture and isn’t joining as an equity partnership; it will get an advance against revenue up front.

The deal means Warner Music Group (WMG) will be the only one of the four major labels that isn’t working with the video site. But Warner has struck its own deal with Google’s (GOOG) YouTube, which is powering Vevo.

Here’s a crazee promotional video the site has produced, featuring 50 Cent busting up some TVs. Actually, that’s all it is.


New Premium Music Service to Launch on December 8
with Content from Universal Music Group, Sony Music Entertainment and EMI Music

New York, New York, Monday, December 7, 2009 — VEVO, the new premium music video and entertainment service, today announced an agreement in which EMI Music will join Universal Music Group and Sony Music Entertainment in providing music fans with professionally-created video content when the service debuts on December 8 in the United States and Canada.

As part of this agreement, music fans will be able to view professionally-created video content from artists on EMI’s labels including Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI Label Services and EMI’s Caroline Distribution unit.

Across the VEVO Network, users will now enjoy the largest selection of premium music content featuring the broadest array of chart-topping artists found anywhere on the Web. VEVO builds upon the success of YouTube, where Universal Music Group, Sony Music Entertainment and EMI Music stream many hundreds of millions of professionally-created videos per month. In addition, VEVO recently announced a content deal with CBS Interactive Music Group.

“Our agreement with EMI Music marks a milestone in our mission to provide fans everywhere with the world’s best premium music video programming, when, where and how they want it,” stated Rio Caraeff, President & CEO of VEVO.  “We look forward to collaborating with EMI on introducing our users to new professionally-created entertainment products through a truly interactive platform. VEVO is about much more than just high-quality videos; it is also about original programming and strengthening the connection between artists and fans through a dynamic and engaging experience; and immediately providing advertisers with the scalability they desire and access to the most sought after demographic on the Web.”

“VEVO offers the value of a powerful, new environment where our artists can showcase their work and create a deeper relationship with fans,” said Elio Leoni-Sceti, EMI Music CEO.  “It’s an exciting entertainment destination for consumers, a tremendous creative medium for artists and also a great platform for brands.”

NBC-Comcast Deal Puts Broadcast TV in Doubt

From Studio 6B at 30 Rockefeller Center, NBC brought Milton Berle, Jack Parr and Johnny Carson into the nation’s living rooms, then broadcast local news to New York City for decades. Last Thursday, it was a stage for a cable takeover as Comcast announced a plan to acquire NBC Universal.

Who’s Responsible For Crashergate? Leave Desiree Rogers Alone!


There were several disappointments at Thursday’s Crasher-gate hearing, but chief among them were Secret Service Director Mark Sullivan’s continued insistence that the now-famous security breach posed no threat to the President, and the committee’s focus on Social Secretary Desiree Rogers‘ role in said breach.

Taken together with the media’s initial narrative on the Social Secretary’s Office, the right’s targeting of her, and a heated broadside from the White House press corps, it seems some are taking the Secret Service’s failure as an opportunity to settle scores with Desiree Rogers.

Initially, I shared the House Committee on Homeland Security’s consternation at Rogers’ absence from the hearing, but after further consideration, I’m not so sure. The committee members’ interest in Rogers seemed to involve spreading some of the blame for the Secret Service’s failure to turn away Michaele and Tareq Salahi, as they repeatedly questioned Sullivan as to whether the presence of a Social Office staffer would have prevented the breach. This is absurd on two counts.

First of all, this is the year 2009. You no longer have to actually be standing next to someone in order to communicate with them. The officers at that first checkpoint had an entire world of confirmation at their fingertips. The committee focused on the fact that there usually is a staffer present for state dinners, but they seemed ignorant of the fact that 99.99% of White House visitors are checked in by the Secret Service alone.

More absurd is the notion that the Secret Service needs backup from the White House social staff. If that’s true, Sullivan should just hang it up. This would be akin to Batman blaming a defeat on the absence of Alfred, the butler.

Since Rogers’ name first came up, however, there seems to have been a cauldron of resentment simmering just below the surface. A disgruntled former staffer came forward to complain about Rogers, and the right jumped at the chance to show how Rogers was yet another example of how Barack Obama is everything that’s wrong with the world.

>>>NEXT: A transcript of Ryan’s chat with Gibbs and a final defense of Desiree Rogers…