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Innovation. Reputation. Opportunity. Get all the advantages journalism and PR pros need to help put their future in focus. Learn more about USC Annenberg's Master's programs.As the year comes to a close,...
I’m happy to say we’ve been pretty slammed here at the Brick Factory, so there hasn’t been much time for blogging lately. But I did want to quickly share some cool digital campaigns I’ve come across the last few weeks that inspired me (or more accurately, that I want to rip off in some way). ...
"Beyond J-School 2011" is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY...
As a firm that builds things online, we often talk to potential clients that are unhappy with their current development partner. Usually the break ups are amicable and there is a logical explanation for the change. Fresh ideas are needed. Requirements have evolved. Personalities just don’t fit. But sometimes the client is angry and feels...
As a firm that builds things online, we often talk to potential clients that are unhappy with their current development partner. Usually the break ups are amicable and there is a logical explanation for the change. Fresh ideas are needed. Requirements have evolved. Personalities just don’t fit. But sometimes the client is angry and feels...
Tweet From a fundraising perspective, one of the great successes of the last few years has been charity: water. In five years the organization has evolved from a lean startup charity into a fundraising juggernaut that has raised millions online and provided potable water to an estimated two million people. The organization just rolled out...
This week, MediaShift will be running a special series on navigating the relationships between kids and media. Stay tuned all week as we explore topics like this one.Once you have a child old enough to use a remote, the angst begins ov...
Tweet When we recently released an updated version of our SEO Basics white paper, we added information about the geo.position meta tag. Using this tag allows webmasters to let the search engines know where the organization is physically located by providing longitude and latitude data. This is a useful tool for location sensitive organizations, but...
Tweet An increasing part of our work at The Bivings Group revolves around helping non-profits and political organizations fine tune their fundraising strategies. This work has taught us that raising money is tough. The down economy has created fierce competition for donor dollars, so organizations have to get creative in order for their solicitations to...
Barack Obama’s 2008 web program is widely regarded as the most successful online campaign that has ever been run. And the campaign site design is probably the most ripped off in history as well. People forget that the Obama campaign didn’t nail their site design right out of the gate. It took them a while...
M+R Strategic Services and the Nonprofit Technology Network recently released its “2011 eNonprofit Benchmarks Study” covering a broad range of digital issues regarding NPOs. The study has a lot of great information that I intend to breakdown and analyze in a few manageable posts. Today, we’ll start with Email. As many nonprofits know, a large,...
One thing we preach to our clients is the need for an iterative approach to the development of websites. Too many organizations neglect their website for long periods, and then launch a major redesign project every three or four years that ends up monopolizing staff resources and breaking the bank. Assuming the site is on...
